1. Royal Society Science Exhibition 2013 The Royal Society, 6-9 Carlton House Terrace London SW1Y 5AG 1-7 July 2013 ALL 19 UK institutes participating in ATLAS/CMS

2. The most prestigious science exhibition in UK Started as event for Royal Society fellows to show their work to colleagues

3. Expect order of 15,000 people, of which about half will visit anyone’s stand

4. Statistics for 2012: http://royalsociety.org/exhibitors/exhibits/ -Secondary school students: 1452 students attended the Exhibition 69% of students were female 75% of students said after visiting the Exhibition they were more interested in a career in science -Public visitors: 8227 members of the general public attended the Exhibition 57% of public visitors were aged under 40 Soirees: 1218 invited guests attended the Convocation

5. Very demanding exhibition: Strong competition from other stands: need a stand that is beautiful, with simple interactive and hands-on demos Very long opening times: 9:00-21:00 most days for a week On average interactions with visitors will last 4-5 minutes: Be prepared ! (but also be prepared for less and for more, occasionally) Prepare answers to a HUGE variety of different people of all Ages and backgrounds NEVER under-estimate the knowledge of visitors; some of them are very knowledgeable indeed and come every year. Never show old “news”, always latest research !

6. Exhibit centered on HIGGS BOSON (1)Introducing the Higgs boson (2) Producing the Higgs boson (3) Detecting the Higgs boson (4) Analysing the Higgs boson Things/demos to try out and/or handle What do we show ? 1 part theory/history, 3 parts cutting-edge experimental research General approach along lines of "Physics in the field": aim to have several small demos relating to each theme. Props for each demo might be on shelves or in under-table storage. Bring out relevant props for each demo as needed - uncluttered look and dynamic stand.

7. Activities are at the heart of successful exhibits at the RS Exhibition => Easy to develop activities that are entertaining (e.g. alka-selza rockets), easy to develop activities that relate to the science (e.g. scanning through event images to search for evidence of a Higgs-boson candidate): challenge is to develop activities that are both entertaining and relevant to the science that we're presenting