1. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 1 Achieving Success Through Effective Business Communication

2. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 2 Achieving Success Today Sending Receiving Understanding Acting

3. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 3 Effective Communication Quicker problem solving Stronger decision making Increased productivity Steadier work flow

4. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 4 Effective Communication Stronger business relationships Clearer promotional materials Enhanced professional image Improved stakeholder response

5. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 5 What Employers Expect Organizing and presenting ideas Listening effectively Communicating across cultures Using communication technologies Practicing business etiquette Communicating ethically

6. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 6 Characteristics of Effective Messages Practicality Factual basis Clarity and conciseness Precision Persuasion Recommendations

7. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 7 Internal Communication Official structure –Chain of command –Formal lines of power The grapevine –Informal networking –Unofficial lines of power

8. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 8 External Communication Formal contacts –Marketing –Public relations Informal contacts –Employees –Managers

9. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 9 The Communication Process Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback

10. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 10 Why Is Business Communication Unique? Globalization and diversity Information value Pervasiveness of technology Reliance on teamwork New corporate structures Communication barriers

11. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 11 Globalization and Workforce Diversity Products and markets Business partnerships Employees and executives

12. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 12 Increasing Value of Business Information Knowledge workers –Competitive insights –Customer needs –Regulations and guidelines

13. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 13 Pervasive Technology Voice systems Virtual agents Mobile communication Networking advances

14. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 14 Evolving Organizations Tall structures Flatter structures Flexible structures Corporate cultures

15. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 15 Reliance on Teamwork Employee satisfaction Overall flexibility Responsiveness to competition

16. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 16 Communication Barriers Perception and language Restrictive environments Distractions Deceptive tactics Information overload

17. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 17 Effective Communication Minimize distractions Consider the audience Improve your skills Give and get feedback Apply business etiquette

18. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 18 Using Business Communication Technology Maintaining perspective Improving productivity Investing wisely Reconnecting with people

19. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 19 Observing Business Communication Ethics Unethical practices –Plagiarism –Selective misquoting –Misinterpreting numbers –Distorting visuals

20. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 20 Making Business Choices Ethical dilemma –Stakeholders Conflicting loyalties Difficult tradeoffs Ethical lapse –Business pressures Illegal choices Unethical choices

21. © Prentice Hall, 2005 Business Communication Today 8eChapter 1 - 21 Ensuring Ethical Communication Individual employees Corporate management Policies and procedures