1. When When does it happen? Date Time Time Zone Period Timeline: Milestones How How does it happen? How do we know it happened? Activity, Process, Event Effect, Outcome Transaction Type Transaction # [Degenerate Dimension] Step # [Event Type: Discrete, Evolving, or Recurring] Who Who does what? How do we organize them? How do they change? Customer: Business, Consumer, Segment Employee Supplier Partner Third Party How Many How many/much is involved? Revenues Costs Quantities, Balances Activity Counts [Fact Type: Fully Additive, Semi-Additive, Non-Additive] Where Where does it happen? Location, Branch, Store, Facility, Channel URL Map: Start, Previous, Current, Next, Last What What is involved/used? How are they organised? How do they change? Value Proposition Product Service Resource Why Why does it happen? Can it be different? If so, why? Cause, Reason Promotion, Deal The Business Intelligence Model Canvas Key Resources Customer Segments Customer Relationships Channels Value Propositions Key Partnerships Cost Structures Revenue Streams Key Activities Key Resources Channels Key Activities Key Resources Channels Revenue Streams Cost Structures Customer Relationships

2. When When does it happen? Date Time Time Zone Period Timeline: Milestones How How does it happen? How do we know it happened? Activity, Process, Event Effect, Outcome Transaction Type Transaction # [Degenerate Dimension] Step # [Event Type: Discrete, Evolving, or Recurring] Who Who does what? How do we organize them? How do they change? Customer: Business, Consumer, Segment Employee Supplier Partner Third Party How Many How many/much is involved? Revenues Costs Quantities, Balances Activity Counts [Fact Type: Fully Additive, Semi-Additive, Non-Additive] Where Where does it happen? Location, Branch, Store, Facility, Channel URL Map: Start, Previous, Current, Next, Last What What is involved/used? How are they organised? How do they change? Value Proposition Product Service Resource Why Why does it happen? Can it be different? If so, why? Cause, Reason Promotion, Deal The Business Intelligence Model Canvas