1. ****************** Chapter 16 Using Computer Technology in Small Business McGraw-Hill/IrwinCopyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

2. ****************** Using Computer Technology In Small Business Information & The Small Business Information & The Small Business Computer’s Effect On Small Business Computer’s Effect On Small Business E-Commerce & Small Business E-Commerce & Small Business 16 - 2

3. ****************** 16 - 3 McGraw-Hill/Irwin Bankruptcy Rates

4. ****************** 16 - 4 Basic Computer Software  Word Processing  E-Mail  Accounting  Inventory/Point-Of-Sale

5. ****************** 16 - 5 Examples Of Software

6. ****************** 16 - 6 Management Information System Input CollectRecordProcessReportConvert Output Manual Computer

7. ****************** 16 - 7 Information Uses  Plan A Course Of Action  Meet Obligations  Control Activities  Satisfy Government Regulations  Evaluate Performance

8. ****************** 16 - 8 Important Information Needs  Services Provided To Customers Revenue Revenue Sales Slips Sales Slips  Services Provided To Business Goods Sold Goods Sold Payments Made Payments Made Steve Cole/Getty Images

9. ****************** 16 - 9 Processing Timeframes  Real-Time  Batch Chad Baker / Ryan McVay/Getty Images

10. ****************** 16 - 10 Checklist For MIS Needs Type Of Business Type Of Business Business Size Business Size Types Of Information Needed Types Of Information Needed Location(s) Location(s) Transaction Volume Transaction Volume Current System Current System Trouble Areas Trouble Areas Potential Needs Potential Needs Applications Applications Skills Available Skills Available Proposed Budget Proposed Budget Time Frame Time Frame

11. ****************** 16 - 11 Role Of Computer  Hardware  Software Technology S-Curve Technology S-Curve Backward Compatible Backward Compatible Old Microprocessors Old Microprocessors  People Keith Brofsky/Getty Images

12. ****************** 16 - 12 Technology S-Curve

13. ****************** 16 - 13 Computer Hardware  Desktop  Laptop  Personal Data Assistants (PDAs)  Smart Phone  Flexible Display Unit  Cell Phone/Camera  Radio Frequency Tags Ryan McVay/Getty Images

14. ****************** 16 - 14 Computer/Software  Repetitive  High Volume  Quantitative  Unstructured  Open-Ended Does Well Does Poorly

15. ****************** 16 - 15 Internet “…a collection of computers and computer networks linked together to receive and distribute information around the world.”

16. ****************** 16 - 16 Technology & Potential Problems  Require Added Security  Guards/Emergency Power  Access Control  Backup Files  Antiviral Programs  Antispam Filters Jason Reed/Getty Images

17. ****************** 16 - 17 Willing to Take Extreme Measures Against Spam

18. ****************** 16 - 18 Other Technology Issues  Reluctance To Use  Choosing Software Software Hardware Hardware  Employee Training  E-Commerce

19. ****************** 16 - 19 Sources Of Information Assistance  Computer Stores/Consultants  Friends/Peers, User Groups, Bulletin Boards, Seminars & Workshops  Magazines/Books/Libraries  Promotional Material  Industry Associations  Government/SCORE/SBA Ryan McVay/Getty Images

20. ****************** 16 - 20 E-Commerce Attributes  Exchanged Of Information  Technology Enabled  Technology Mediated  Supportive Activities Royalty-Free/CORBIS

21. ****************** 16 - 21 Components Of Internet Marketing 1) Process 2) Building/Maintaining Customer Relationships 3) Online 4) Exchange 5) Goal Satisfaction Ryan McVay/Getty Images

22. ****************** 16 - 22 Internet Marketing Cycle 1. Frame Opportunity 2. Formulate Strategy 3. Design Experience 4. Craft Interface 5. Design Program 6. Leverage Information 7. Evaluate Program

23. ****************** 16 - 23 7Cs Of Customer Interface