1. SCANNING THE MARKETING ENVIRONMENT C HAPTER 3

2. HOW AN 18-YEAR-OLD CHANGED THE WORLD … WITH MUSIC! SCANNING THE MARKETING ENVIRONMENT

3. Environmental forces affecting the organization

4. An environmental scan of the United States

5. Demographics The Population Trend The Baby Boom, Generation X, and Generation Y The American Family Population Shifts Racial and Ethnic Diversity Culture The Changing Attitudes and Roles of Women Changing Values  Value consciousness SOCIAL FORCES

6. Macroeconomic Conditions (Refer consumer sentiment index) Consumer Income  Gross Income  Disposable Income  Discretionary Income ECONOMIC FORCES

7. Technology’s Impact on Customer Value Electronic Business Technologies  Marketspace  Electronic commerce  Internet and Worldwide Web  Commercial online services  Intranet  Extranets TECHNOLOGICAL FORCES

8. Alternate Forms of Competition  Pure competition  Monopolistic competition  Oligopoly  Monopoly Components of Competition Entry: Barriers to Entry Power of Buyers and Suppliers Existing Competitors and Substitutes Start-Ups, Entrepreneurs, and Small Business COMPETITIVE FORCES

9. Protecting Competition Product-Related Legislation Company Protection Consumer Protection  Consumerism Both Company and Consumer Protection Pricing Related Legislation Distribution-Related Legislation Advertising and Promotion-Related Legislation Control Through Self-Regulation REGULATORY FORCES