1. What works for OOH?

2. Technology Media The Economy Consumers are battered with too much issues

3. Technology evolving too fast 3 Broadcast Passive Devices Addressable Interactive Ecosystems 2000 2010

4. Information overload!!!

5. How media have changed 500 1000195520052500 Influence Broadcast Word of mouth / social media Addressable media Time 144019971983 We Are Here

6. Trends affecting media TV-Print-RadioOut-of-Home Media Consolidation/ Creativity  Fragementation in the channels  Fragmentation Digitalisation   Technology Mobility = attractive target groups  Decreasing time at home  Mobility transcripts in the early stages  Widely researched  Media data validation

7. EVOLUTION OF OOH IN THE PHILIPPINES

8. 1995-2000 Issue: Pervasiveness

9. 2000-2005 Issue: Rising above the clutter

10. 2005-2010 Issue: Be different

11. Billboards for Awareness

12. Billboards to showcase celebrity endorsers

13. Billboards to launch a new product line

14. Spectaculars for Impact

15. Spectacular to simply communicate bigness

16. Ambient for Support

17. Ambient to push trial

18. OLD FORMAT NEW APPLICATION

19. Technology

20. Innovation

21. Creativity

22. Out-of-the-Box

23. Imagination

24. “Change is the law of life. And those who look only to the past or present are certain to miss the future.” John F.Kennedy

25. Title slide