1. Business Objectives – Conflicts & Stakeholders

2. McDonalds. Stakeholders
You own a McDonalds restaurant in Reading. There are many groups who have an interest in your business!
In pairs and in your exercise books, write down as many as you can think of. You have 10 minutes

3. McDonalds. Stakeholders

4. Conflict of business objectives
consumers
In striving to reach their business objectives businesses have many groups to satisfy
local community
workers
directors/ owners
Growth
Jobs
Environmental/ pollution/ jobs
Price & Quality

5. Business Objectives & Conflicts
Objectives may change over time
Make Profit
Growth
Added Value
Survival
Good Reputation
Customer Satisfaction
New Markets
BUSINESS OBJECTIVES
Interested groups can have different objectives
Owners
Community
Managers
Workers
Conflict can occur

6. Stakeholder in a business
All business involves people and groups of people.
These people or groups are involved with the business and are affected by it.
These people or groups have an interest in the business

7. Internal & External Stakeholder in a business
Owners / Directors
Managers
Workers
Shareholders
Pressure Groups
BUSINESS STAKEHOLDERS
Competition
Agencies
Trade Unions
Local Community
Customers/Consumers
Suppliers
Government
Internal Stakeholders
External Stakeholders

8. Stakeholder in a business
Using the Stakeholder diagram describe what interests each group has in the business. You have 30 minutes
Stakeholder
Interest
National Government
Taxes; Employment tax, VAT (sales tax), Tax on profit (corporation tax)
Agencies
Health & Safety, Environmental
Competition ……

9. Stakeholder in a business
Interest
Owners/Directors
Profit
Managers
Salaries, Status
Workers
Income, Job Security, Motivation
Shareholders
Increase in share price, Dividends, Good profits
Pressure Groups
Consumer Association, Trade Unions, Environmental
Agencies
Health & Safety, Environmental
Competition
Take Over, Selling prices, Range of products
Customers/Consumers
Value for Money, Choice, Quality
Suppliers
Able to make a profit, Continuation of supply
Local Community
Jobs, Give something back
National Government
Taxes; Employment tax, VAT (sales tax), Tax on profit (corporation tax), Create Jobs, Meet legislation
Trade Unions
Workers well being