1. Marketing Basics Sports and Entertainment Marketing Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

2. Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. 2 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

3. Marketing Creation and Maintenance of Satisfying Exchange Relationships 3 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

4. Satisfying Customer Needs Identify the customer and the needs of the customer. Develop products that customers consider better than other choices. Operate the business profitably. 4 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

5. Sports and Entertainment Marketing Huge Industry Numerous Products and Services 5 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

6. Sports and Entertainment Marketing Consumers –make choices –determine how to use limited time and financial resources Marketers –assess consumer demands –consider the competition –determine the financial value of goods and services offered 6 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

7. The Marketing Mix ProductDistributionPricePromotion 7 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

8. Marketing Mix Considerations Products must be updated Discretionary Income PriceDistributionPromotion 8 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

9. Marketing Mix for the Super Bowl Product –game and related entertainment Price –high demand –high prices for tickets, hotels, flights, related entertainment 9 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

10. Marketing Mix for the Super Bowl Distribution –city –ticket outlets –television & radio broadcast Promotion –commercials –product contests –sport magazines –newspapers 10 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

11. Marketing Mix for a State Fair Product—wide variety of entertainment to appeal to different demographics Price –affordable –based on consumer demand –produce a profit 11 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

12. Marketing Mix for a State Fair Distribution –central location –outlets where tickets can be purchased in advance Promotion—television, radio, billboards 12 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

13. Core Standards of Marketing Distribution Marketing-Information Management Pricing Product/Service Management 13 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.

14. Core Standards of Marketing PromotionSellingFinancing 14 Copyright © Texas Education Agency, 2011. All rights reserved. Copyright © Texas Education Agency, 2011. All rights reserved.