1. Starbuck’s Coffee MKT 313 Class Example Homework #4 (group project): Due October 29, 2015 Create a PowerPoint version of a storyboard. We will spend the class period on the 29 th presenting your storyboards. The storyboard should look similar to this example. Send an electronic copy of the PowerPoint to me on the due date.

2. Features and Benefits Feature (What the Product Has) Water-process decaffeination Vacuum packing 14 varieties of coffee Benefit (What the User Gets) Chemical-free coffee Fresh beans, great taste Great selection

3. Starbuck’s Hero Product or brand -Starbucks coffee is a hero because the beans are grown without pesticides or chemicals. Visuals of naturally growing beans can be used in the visual. -Starbucks corporation is a hero because the company serves coffee in recycled paper products. The brand is the dominant visual. User - Starbucks coffee users are heroes because they serve great coffee and their guests are happy. The benefit is consistent quality. Dominant visuals are the happy guests and/or product hosts.

4. Ad Concept A Starbuck’s coffee “brew- meister” is an expert at brewing the perfect cup of coffee.

5. Ad Concept Starbucks is the hero by providing a great variety of chemical-free coffee to happy customers. Visual of inside of Starbuck’s store while an employee makes coffee. Narration using a distinctive voice; low-volume classical music in the background.

6. Ad Concept Starbucks is the hero by providing a great variety of chemical-free coffee. Visuals show a confident customers enjoying coffee and each other’s company.

7. Ad Concept Happy customers enjoying high quality Starbucks coffee. Zoom to Starbucks brand mark.