1. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 1 Planning, Writing, and Delivering Oral Presentations

2. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 2 Three-Step Process Planning Writing Revising and rehearsing

3. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 3 Planning Speeches and Presentations Determine the purpose Analyze the audience Gather the information Adapt the message

4. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 4 Common Purposes of Business Presentations Inform Motivate Persuade Entertain

5. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 5 Writing Oral Presentations Organizing the message Creating the introduction Composing the body Writing the conclusion Plan for question-and-answer period

6. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 6 Organizing the Message Define the main idea Limit the scope Choose the approach Prepare the outline Choose the style

7. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 7 Oral Presentations Opportunities –On-the-spot feedback –Immediate modification –Nonverbal reinforcement Challenges –Maintaining control –Guiding the audience –Shifting topics

8. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 8 Introducing the Message Arouse interest Build credibility Preview the presentation

9. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 9 Composing the Message Limit the main points Connect the ideas Engage the audience

10. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 10 Concluding the Message Restate the main points Describe the next steps Close the presentation

11. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 11 Revising Speeches and Presentations Evaluate the message Edit your remarks Develop visual aids Master the delivery

12. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 12 Using Visual Aids Clarify main points Create interest Add variety Improve learning Aid memory

13. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 13 Types of Visual Aids Overhead transparencies Electronic presentations Chalkboards and whiteboards Flip charts

14. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 14 Types of Visual Aids Product samples Scale models Slide presentations Videotapes Television

15. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 15 Overhead Transparencies Advantages –Inexpensive –Easy to use –Simple to create –Able to be altered –Projected in daylight

16. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 16 Overhead Transparencies Disadvantages –Lack of flexibility –Fragile format –Overhead projectors –Handled manually

17. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 17 Electronic Presentations Advantages –Real-time data –Multimedia –Flexibility and portability Disadvantages –Specialized equipment –Technique versus content –Overuse of special effects

18. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 18 Creating Effective Slides Organize content and graphics Create design elements Compose and polish writing Strive for consistency Use special effects selectively

19. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 19 Choosing a Colour Scheme Stimulate emotions Recognize cultural differences Limit colour selections Use contrasting colours Adjust to room light

20. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 20 Additional Design Considerations Background designs Fonts and type styles

21. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 21 Animation and Special Effects Transitions Builds Hyperlinks

22. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 22 Creating Effective Handouts Charts or diagrams Report parts Copies of presentation slides Copies of slides Lists of Web sites Brochures and pictures

23. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 23 Creating Effective Handouts Outlines Copy of presentation agenda

24. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 24 Practising Your Delivery Memorizing Reading Impromptu speaking Speaking from notes

25. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 25 Preparing to Speak Know the material Practise your delivery Know the location Check for equipment Adapt the content

26. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 26 Building Your Confidence Prepare extra material Rehearse Think positively Visualize success Take a few deep breaths Be prepared Get comfortable Don’t panic Keep going Focus on audience and message

27. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 27 Appearing More Confident Get control at the start Maintain eye contact Watch your posture Use appropriate gestures Vary facial expressions Control your tone of voice

28. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 28 Presenting the Visuals Electronic slides and overhead transparencies –Introducing –Changing –Highlighting –Pointing –Discussing

29. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 12 - 29 Answering Questions Respond appropriately Focus on the questioner Control the situation Maintain self-control Motivate questions Conclude the speech