2. Creating Great Graphics Creating Great Graphics

3. Design Elements worthy of Consideration Design Elements worthy of Consideration

4. Objectives  Graphics for any environment  Readable fonts  Colors should be complimentary  Graphics convey the message

5. Slide Orientation Landscape like Television Landscape like Television 3 x 4 Ratio

6. Slide Orientation Never Portrait Never Portrait 4 x 3 Ratio

7. Display Variation Content ontent Always Preview Your Presentation! Always Preview Your Presentation! Maintain a 1/2” Outside Margin

8. Contrast  Typically light type on dark backgrounds is easier to read.

9. Contrast However, dark type on light backgrounds can be effective.

10. Readable Fonts  This is 36 point  This is 32 point  This is 24 point  This is 18 point 7 x 7 Rule WORD 7 x 7 Rule

11. Pleasing Fonts Arial is a useful font. Tahoma is a useful font. Verdana is useful font. Most any font will display nicely.

12. Punching Fonts A not so useful font. Eye strain = migraine An eye shouldn't have to work this hard.

13. Balanced Design Titles look nice when centered Never center bullet points like this Makes for ragged look Makes text hard to follow

14. Balanced Design  Try to balance your design  Always left-align bullet points  Keeps things neat, easy to follow  Try using anchor element

15. n Sweep or Keep? Balanced Design

16. Place graphics off-center More room for text Visually Appealing Graphic leads eye to text. Sweep or Keep?

17. Capitalization Rules Avoid All Caps in Body Text This is an Example of Capitalizing Only the Important Words More Formal Keep or Sweep?

18. Unbalanced Mess n This is an example of a slide built by someone suffering from color and balance deprivation. n 10 slides like this one induces viewer hysteria! n Keep or Sweep?

19. Keeping It Simple! n Don’t make audiences read long lines of text like this one n It forces the point size down, making the words hard to read n Lots of text also distracts from the main message being delivered by the speaker n This is bold 24-point Arial n Keep or Sweep?

20. Keeping It Simple!  Don’t make audience read  Keep points concise  Remember 7 X 7 rule  Keep font size large  This is 36-point Tahoma  Keep or Sweep?

21. In Summary Maintain a nice Balance Try to be consistent Make it easy for your viewers

22. In Summary Maintain a nice Balance Try to be consistent Make it easy for your viewers Nurture visual ideas Keep it Simple!