1. CAMPUS ADVERTISING EFFECTIVENESS BY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long

2. Agenda  Preliminary Research  Background  Research Questions  Hypothesis  Advertising Methods  Survey  Results  Conclusions

3. Preliminary Research  Media Effectiveness  Social Media  Print Media  Outdoor Media

4. Comedy Show Background  Presented by the Carolina Union Activities Board (CUAB)  DSI Improvisational Comedy  Featured future Student Body President Will Leimenstoll

5. Research Questions  RQ1: What is the most effective form of advertising for CUAB’s comedy event?  RQ2: In which ways are students at UNC-Chapel Hill most effectively influenced with advertising?  RQ3: In which ways should CUAB advertise for future events?

6. Hypothesis  Social Media, in the form of a Facebook event, will be the most effective form of advertising.

7. Advertising Methods  Facebook Group  DTH Story  DTH Advertisement  Flyers  Word of Mouth

8. Facebook Event

9. The Daily Tar Heel Story

10. The Daily Tar Heel Advertisement

11. Flyers  Similar style to the Daily Tar Heel for consistency  Over 1,800 passed out in the Pit and on South campus

12. Survey  Total Population Sampled  Representative or Evaluative?

13. Results Year First Year – 1Sophomore – 9Junior – 7Senior – 5Fifth Year – 0 Gender Male – 11Female – 11Other – 0 Housing On-Campus – 12 Off-Campus – 10

14. Results (continued)

15. Conclusions  Advertising methods did have an effect on the number of people who attended the comedy show The Historic Playmakers Theater

16. Conclusions  Results were consistent with our hypothesis

17. Conclusions  Facebook preferred method of contact, second to word of mouth

18. Our Suggestions  In the Future, use Facebook  Word of mouth is tied to Facebook

19. Our Suggestions  Traditional forms of advertising won’t hurt, but offer little help

20. Questions?  Email us!  snorthup@live.unc.edu snorthup@live.unc.edu  smckinne@live.unc.edu smckinne@live.unc.edu  notto@live.unc.edu notto@live.unc.edu  balong@live.unc.edu balong@live.unc.edu