1. DC SHOES: ROBBIE MADDISON’S “PIPE DREAM” PRESENTED BY ASHLEE PHILLIPS

2. DC SHOES: ROBBIE MADDISON’S PIPE DREAM 1:15-2:00 & 3:00-3:30

3. WHY THIS IS INTERESTING -DC Shoes helped Robbie Maddison make the impossible, possible. -It raises the bar higher for other action sport sponsors. -Even people who have no interest in action sports can appreciate the craziness of the idea of a dirt bike surfing in the ocean.

4. WHAT OTHER ORGANIZATIONS CAN LEARN -When you put your mind to an idea, it CAN happen. -It took Robbie Maddison 2 years from start to finish on this project so even when it takes awhile, it can still be done. -When you fail at something, it doesn’t mean it’s over. Maddison’s crew failed many times but still tried.