1. Sample Project Context INFO 330

2. The Deliverables Analyze Org Project Scope Stakeholder analysis User Usability Surveys Personas Info Heuristics Content analysis Synthesis – Project Charter Design Info Types Taxonomy Interaction Flows Presentation Wireframes

3. The Analysis Phase Find out what the Org wants Find out what users want Find out what the info wants Create the best compromise between the three

4. Observation The Organization Project Scope Start the project Stakeholder Interviews Gather goals Focus groups Surveys Requirements Gathering Requirements Gathering What the Org wants Executive Fiat Social/ info Network Analysis Social/ info Network Analysis Document/ artifact analysis

5. ESD goals: providing unemployment services building employment opportunities supporting businesses

6. Peer/Competitive analysis Content Audit The Info Heuristics What’s wrong and what is right? Content Inventory What content is there? Info flow analysis Expert Opinion Other pubs What the Info wants Standard sources Flows Specs

7. Heuristics involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and- error methods http://www.merriam- webster.com/dictionary/heuristic involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and- error methods http://www.merriam- webster.com/dictionary/heuristic

8. Heuristics What the info wants Done by experts Lots of criteria Scores and rankings Can be horribly abused No two are the same Usually more pejorative and less heuristic

10. Usability Tour of Deliverable

11. The User Usability How does it work now? User Survey What do they want? What the User wants Personas Who are they? Observation Focus groups Surveys Marketing analysis Scenarios Social/ info Network Analysis Social/ info Network Analysis Document/ artifact analysis Use Cases Analylitics

13. Project Charter A simple statement of what we are doing

14. Project Charter Process What does the org want? What issues/problems have we found How will solving the issues get the org what it wants? For example – Org wants to be the site for jobs seekers – Problems with labeling

15. The User Journey I want something Knowledge Accomplish a task I know something Mental model of Knowledge space Expectations about the task I arrive Where am i? Can it help me? Don’t know or Can’t help I look for it using what I know Search Link from site Ask someone Hear about it I apply what I know to move toward what I want Labels Navigation Explanation Procedures Can’t FAIL! I try to understand what I encounter Words Media More navigation And So Then Succeed! Might help Can I get what I want Can’t

16. Problems we found Need more user focus – Anticipating what the user want – Anticipating what the user knows Need better labeling and nav – Showing we have what you want – what is here – where you are – where to go Need better flow to content – Minimum clicks to success – Smell gets stronger along the path – Clear indication of when you arrive

17. ESD goals providing unemployment services – make site a great self service source for What services and benefits we provide Filing building employment opportunities – Make site a great source for Skills and training Job seeking Job posting supporting business – Make site the most convenient way to Understand regs Comply with regs Hire good candidates And BTW SAVE MONEY! Reduce support time More work with fewer staff Reduce office costs

18. User focusLabeling and NavContent flow Provide servicesIf we understand them, they will understand us and use us more If we structure well, they will know what is here and be able to find it Better flow will deliver more services by increasing the success rate Employment oppsIf we understand them, we will know what jobs and training to present and how to present it If we structure well we can show what jobs are here and assure that more people find them Better flow will increase the success rate of finding jobs and training Support bizIf we understand them we will know better how to get them to use and comply If we structure well, they will find and use more and we will need less support Better flow will increase success in finding materials and good candidates

19. Charter statement The ESD site will become THE self-service source for employment info and services for job seekers and employers. First, we will categorize and anticipate these users to decide how best to present our info to them. Second, we will organize and structure our information so that it is easiest to interpret and find. Finally, we will streamline the process of finding information so that users are most successful at completing the tasks they come to us to accomplish

20. Back to basics on the IA guide Don’t mind requiring you to – write – prepare for class – Organize your thinking – Prepare for the next phase of the class Busywork? Most Americans are familiar with the phenomena of "busywork" --time-consuming tasks of dubious meaning and value, which much be completed according to precise but arbitrary parameters. http://kitoba.com/pedia/Busywork.html

21. What do we know process 1.12 teams of 3 1.Teams 1-4 each own a slide 2.Teams 5-12 are sources of input 2.Prep (5 min) 1.Team 1-4 figure out a process to capture input from 6 people at a time 2.Team 5-12 in pairs figure out best way to present your input 3.Do a session (5 min) 1.1, 5 and 6  slide 1 2.2, 7 and 8  slide 2 4.Regroup (5 min) 1.Change process as needed 5.Go to step 3

22. Content Inventory What constitutes a section?