1. Impact of Sustainability on Consumers: Auto Buying Decision Team 3: S. Gunderson - S. Manghi - E. Mark – J. Rodriguez

2. Agenda ▫ Elaine –Assumptions ▫ Shawn –Demographics ▫ Jose – Car Options ▫ Elaine – Sustainability ▫ Steve – Analytics and Wrap up ▫ Q&A

3. Consumer Assumptions ▫ Couple with combined income of 200K after taxes ▫ Jobs in downtown Bellevue and downtown Seattle ▫ 1 child, approximately 6 years old ▫ Considering having one more child ▫ Saving for private school ▫ Currently own 2 Suburu Outback cars with100K miles on each ▫ Seeking new commuter car under $45K at $766 payment per month ▫ Daily roundtrip approximately 25 miles

4. Sustainability Factors Considered ▫ Carbon Emissions ▫ Heavy Metals ▫ Toxins from Plastics ▫ Disposal Waste and Landfill

5. End of Life Vehicle (ELV) Directive ▫ The ELV directive came into effect in 2000 in the EU ▫ Requires manufacturers to be responsible for reuse, recycling, recovery and treatment of their products in an environmentally sound manner

6. ELV Solutions in the U.S. ▫ Programs to collect and recycle Mercury switches from end of life vehicles ▫ ELVS provides education, collection materials, transportation and record- keeping ▫ Participating Members:  BMW, DaimlerChrysler, Ford, General Motors, International Truck & Engine, Mack Trucks, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen, and Volvo Trucks

7. Operational Definitions

8. Relative Importance of Attributes

9. Alternative Evaluation - Preference Relative to Attribute Ranking Percentage Weighting

10. Website Help Tesla Roadster

11. They’re everywhere Toyota Matrix Scion xD Honda Fit Nissan Versa

12. Full Size Vehicles BMW X6 HybridCadillac Escalade Hybrid VW TDI Wagon

13. Winner Lexus RX-400 Hybrid ▫5 star safety rating ▫$43,480 msrp ▫208/165 HP gas/elec. ▫26 hwy/ 24 city