1. Nicholas R. Zeiter

2. Biography Nicholas Ryan Zeiter is currently a Senior at Kent State University, majoring in Interpersonal Communication with a minor in Organizational Communication. Nicholas has worked in an internship program with Microsoft Windows on campus where he was responsible for the social media presence at Kent. Also he has worked with the student car rental company Zipcar, in efforts to make their brand more recognizable on Kent’s campus through social media and ground marketing. Nicholas is also a member of Sigma Nu Fraternity, where he has held Executive Board positions including risk chair, which is responsible for checking members social media posts for unacceptable content. Nicholas has a knack for helping others and has exercised that by volunteering for foundations such as “Upsides of Downs” and “The American Heart Association”. Nicholas hopes to one day pursue a career in the Social Media Marketing field in the Golden State, California.

3. Personal Statement What can I offer and bring to the table for you? Nicholas R. Zeiter is: 1.Creative 2.Determined 3.An Opportunist 4.Equipped with a passion to help others

4. Main Goal Become a leader and an innovator in the Social Media Marketing world.

5. SMARTER Goals To graduate May, 2015 from Kent State University with a degree in Communication Send my resume to at least 20 prospective employers in the Anaheim, CA area Accept either a full-time or part-time position in the social media marketing field

6. SWOT Analysis Strengths Put forth social media posts while working for Windows and Zipcar Put forth social media posts while working for Windows and Zipcar Excellent experience in independent work as well as in teams Excellent experience in independent work as well as in teams Experience with website development programs Experience with website development programs Able to effectively. communicate on an interpersonal level Able to effectively. communicate on an interpersonal level Weaknesses Still new to the listening applications and how to use them to an advantage Still new to the listening applications and how to use them to an advantage Looking at social media from a communication perspective rather than a marketing Looking at social media from a communication perspective rather than a marketing Threats Social media marketing becoming a popular occupation Social media marketing becoming a popular occupation Years of experience is becoming a must have Years of experience is becoming a must haveOpportunities A major in communication can take a variety of occupations within the social media field A major in communication can take a variety of occupations within the social media field Connections within Sigma Nu Fraternity networking in the social media field Connections within Sigma Nu Fraternity networking in the social media field

7. Target Audience Social Media Specialist, who are looking for young driven post grads to mentor. Social media experts looking to inspire more social media professionals

8. Objectives To receive job offers from social media marketing businesses via LinkedIn by May, 2015 To Increase my LinkedIn connections’ awareness of my social media skills by 20% within one year

9. Strategies Objective: To Increase my LinkedIn connections’ awareness of my social media skills by 20% within one year. Strategy: To post more informative articles about benefits within social media marketing. Strategy: To share my blog entries with my connections of my knowledge of social media strategies.

10. Tactics Create a blog on Wordpress by January Posting blog entries weekly about up to date strategies in the social media world Make sure blog is published on all major social media outlets that I have an account with.

11. Tactics Using listening sites such as Hootsuite to find relevant posts that can benefit my blog

12. Channels LinkedInFacebookTwitterWordpressHootsuiteYoutube