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Research Designs Social Sciences. Survey Research Can be Qualitative or Quantitative Can be Qualitative or Quantitative Self-report Self-report Opinion.

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Presentation on theme: "Research Designs Social Sciences. Survey Research Can be Qualitative or Quantitative Can be Qualitative or Quantitative Self-report Self-report Opinion."— Presentation transcript:

1 Research Designs Social Sciences

2 Survey Research Can be Qualitative or Quantitative Can be Qualitative or Quantitative Self-report Self-report Opinion Opinion Perceptions (attitudes & beliefs) Perceptions (attitudes & beliefs) Different than knowledge measure or social-psychological measure/inventory Different than knowledge measure or social-psychological measure/inventory Mail/Internet/Personal Interview/Phone Interview Mail/Internet/Personal Interview/Phone Interview

3 Ex Post Facto Ex Post Facto Historical Historical

4 Qualitative Design Focus Group Focus Group Delphi Technique Delphi Technique Phenomenological Phenomenological Survey (Interview) Survey (Interview) Observation Observation

5 Combined (Qualitative & Quantitative) Use of multiple measures (Triangulation) Use of multiple measures (Triangulation) Interviews & Standardized scales Interviews & Standardized scales Interviews & Self-report inventories Interviews & Self-report inventories Quantitative data & case study (observation) Quantitative data & case study (observation)

6 Content/Documentary Analysis Contents of Brochures Contents of Brochures Contents of TV Programs Contents of TV Programs Comparison of ethnicity in a series of journals Comparison of ethnicity in a series of journals Language types used to foster gender equity Language types used to foster gender equity

7 Pre-Experimental Case Study Case Study Biased (Purposeful) Sampling Biased (Purposeful) Sampling

8 Quasi-Experimental Research When Randomized selection and/or assignment can not be achieved When Randomized selection and/or assignment can not be achieved Often Descriptive or Comparisons Often Descriptive or Comparisons

9 Experimental Design When random selection and assignment can be achieved When random selection and assignment can be achieved

10 Other Designs & Considerations Program Evaluation Program Evaluation Meta-Analysis (Model Building) Meta-Analysis (Model Building) Reliability & Validity (testing an instrument) Reliability & Validity (testing an instrument)


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