1. VISUALISATION PROJECT INTERNATIONAL TOURIST DESTINATIONS OF 2013

2. TOP FIVE – RESULTS FROM SURVEYING RankCountry UNWTO Region No. of people wanting to visit 1 JapanAsia17 2 United States North America 16 3 South Korea Asia13 4GreeceEurope9 5 United Kingdom Europe7

3. MOST VISITED COUNTRIES BY INTERNATIONAL TOURIST ARRIVALS IN 2013 RankCountryUNWTO Region International tourist arrivals 1 FranceEurope84.7 million 2 United StatesNorth America69.8 million 3 SpainEurope60.7 million 4 ChinaAsia55.7 million 5 ItalyEurope47.7 million 6 TurkeyEurope37.8 million 7 GermanyEurope31.5 million 8 United KingdomEurope31.2 million 9 RussiaEurope28.4 million 10 ThailandAsia 26.5 million

5. most popular destinations visited in 2013 recognition of possible unknown data tourism as an economic sector shows economic activity highlights global growth and development Visit England survey respondents said tourism data is important to them

7. STRENGTHS AESTHETICALLY PLEASING - SIMPLE BASED ON CURRENT STATISTICS IN 2013 TOURISTS WILL BE SURPRISED AND INFORMED BY STATISTICS ICONIC IMAGES REPRESENTING EACH COUNTRY

8. Weaknesses Not involving the seasons when travelling Distinguishing icons - lack of knowledge