1. Elements of Argument Logic vs. Rhetoric

2. Syllogism Major Premise: Advertising of things harmful to our health should be legally banned. Minor Premise: Cigarettes are harmful to our health. Conclusion: Therefore, advertising of cigarettes should be legally banned.

3. Toulmin Model Claim: Advertising of cigarettes should be legally banned. Support: Cigarettes are harmful to our health (evidence) Warrant: Advertising of things harmful to our health should be legally banned.

4. Compare/Contrast Syllogism Represents an argument “in which the validity of the assumption underlying the inference ‘leap’ is uncontested.” Suggests the assumption has been proved. Toulmin Model The term warrant indicates that the validity of the proposition must be established. The arguer must ask why such advertising must be banned.