1. Growing a Business Website: Fix the basics First AlertBox Summary by: Mike Ramsey

2. The BIG Issue Aggressive Home Page Promo’s Store Finder Issues Intrusive PPC advertising User’s not understanding the service

3. Design Priorities Communicate clearly Provide information users want Offer simple, consistence page design Use simple product photos Avoid super fancy technology that doesn’t add to the user experience

4. Oh be wise…. “YOU ARE NOT THE USER” Test the site with “real” people who don’t sit in front of a computer and design everyday.