1. Delta Communications Supporting The Hills Community Support Group

2. Past & Present Presentation 2 6/5/2009 Presentation 3 27/5/2009 Upcoming events SWOT analysis Basic informal meeting with Lee Roberts gaining awareness Formal meeting with PR committee Updates Our display stand Volunteers New meeting

3. Meeting with HCSG Public Relations/ Promotional Meeting Dianna Richards – Assistant to CEO Sam McDonald – Volunteer Co-ordinator Lee Roberts – Project development Co-ordinator Jane – Volunteer Eleanor (currently retired) scribe Kirsty (currently made redundant) HR/events co-ordinator  HCSG Head Office – Waroonga  6 Craig St, Mundaring  6/5/2009 – 2pm

4. Updates Analysis of all communications vehicles -Brochures (colour scheme, grammar, style, consistency) -Corporate newsletter vs. in-house newsletter -Website (donations, updated information, optimizing space) -Logo ( good feedback from HCSG) Action on recommendations -Diane is doing research on the logo illegality (trying to get in contact with the Vatican) -The board has approved the investigation of a fundraising licence through the state government (charitable collections) -HSCG has given us posters, promotional material, volunteer forms -Volunteer benefits – ball, petrol allowance etc. -Possible another meeting in another few weeks

5. Display Design Side view

6. Display Design Front view

7. The Message We want our potential clients to walk away with a rough understanding of the Hills Community Support Group & try to gain as many volunteers as possible. What the HCSG is What they do (services) How they can help! Make a connection between clients & HCSG

8. How we will measure success? Number of people who approach stand Sign ups on HCSG mailing list Following up on potential interest of HCSG Group discussion on effectiveness of display How many brochures or promotional material was taken Length of conversations with potential interest

9. Promotional Strategy Make sure service range is identified Target audience is identified Demographics is described in terms of individual segments Promotional strategies are developed in collaboration with relevant individuals or groups. Present information to people in the way that they seek it or expect to find it

10. Evaluation Evaluation will be conducted before, after and during the running of the display. We will be taking notes on;  What attracts the audience  What annoys the audience  How effective the display was Post analysis will be held at a later date in class

11. 12 Point Campaign Plan

12. Thank you Any comments or questions?