1. Young Managers’ Perspective The Future of the Industry

3. Launched 2015 Over 40 Members Averaging 15 participants at each meeting 3 Meetings Appetite for networking and education Supported by Colt Mackenzie McNair Hosted by Bob Williams and Mike Hyde Email to join

4. The Future of the Game - Challenging Times Developing Long term Strategies = SUCCESS Well Trained Managers Clubs understanding their Micro & Macro Environments Forward Thinking Committees Directors Owners

6. The Manager of the Future Managers, not Secretaries Golf Club Management as a profession, not a second or third career Managers to be promoted from within, or to move from related golf club roles

7. The Manager of the Future Whilst the average age of managers is likely to reduce, there can sometimes be no substitute for experience The GCMA facilitates good managers sharing best practice Young managers embrace education and knowledge sharing

8. The Manager of the Future: Time may move on, but some things will never change Challenges remain the same

9. Managers and their clubs Managers will manage the business Some clubs will retain traditional roles Some will choose to or will have to merge some of these classic structures

10. The role of the Offer support Facilitate networking Connect likeminded individuals Share best practice Promote and advance golf club management Ensure that “Directors direct, Managers manage and Members enjoy!”

11. Challenges for the To professionalise the Eduation Programme To work with other bodies to provide the very best training and education To raise awareness of the organisation to the general golfing public To ensure the GCMA is the go to place when clubs are looking to recruit a manager, as the PGA and BIGGA are for their members

12. The future role of the PGA Professional Continued decline of old ‘Club Professional’ role PGA Professionals to increasingly specialise in either retail, coaching, club fitting or management Fewer ‘jacks of all trades’ Successful clubs have proactive Professional it their heart

13. Challenges for the PGA The professional of the future must reflect a changing industry Professionals must specialise Golfing and business abilities to be main selection criteria Help clubs make best use of their Golf Professional Develop opportunities for Professionals to become Club Managers

14. The future role of the Course Manager & Head Greenkeeper: Will remain one of the golf clubs most important assets In many cases will need to become better managers Tighter budgets and tighter regulations – same course quality Embrace new technologies Will need to continually educate themselves Some may wish to move into Club Management

15. Challenges For BIGGA To better educate the Course Managers & Greenkeepers of the future More varied opinion providers Facilitate club management aspirations Educate clubs

16. 2015 vs 2025 – our predictions Average age 55 14.5% of GCM’s are under 40 years old Managers: Male 80% Female 20% 50% of GCM’s manage only one club in career Average length of service for a GCM is 6 years 5 months The Golf Club market has gradually reversed the decline in golf participation in most areas Only 14% females play golf in the UK (lowest in Europe) Private members clubs have a strong volunteer committee structure – yet are beginning to see a downturn in willing volunteers Average age 45 20% of GCM’s are under 40 years old Managers: Male 75% Female 25% GCM’s will work at more than 5 different clubs in career Average length of service 4 to 5 years The Golf Club market has remained buoyant over the last five years with more women and children having access to the game 20% females play golf in the UK (still lowest in Europe) Private members clubs are recruiting less volunteers to assist with the governance of the golf club Commercial and Private members clubs have developed the business through a greater emphasis on formal education

17. Questions The qualification aside, how else will the link between GCMA/PGA/BIGGA enable Professionals and Course Managers to achieve the role of Club Manager in the future? How can Club Managers help Head Professionals and Course Managers progress into Club Management? Given the importance of the role of the Professional in a golf club, are there too many PGA Professionals being qualified, therefore diluting the quality? How do you see the role of Club Manager evolving over the next 10 years? What is the biggest challenge facing golf clubs? What is the role of the three Associations in helping to turn around golf participation? Does golf need one all-encompassing governing body?

18. Sandy Jones Jim Croxton Bob Williams DO YOU AGREE?