1. EUROPEANA - ONLINE VISITOR SURVEY -2011

2. Methodology and aims Profile of survey respondents Reasons for visiting Europeana Finding out about Europeana Frequency of visit Rating against main competitors Additional functions and features

3. EUROPEANA - ONLINE VISITOR SURVEY - 2011 Methodology Online survey – 15 structured questions – some comparable to 2009 11th May – 25th May 2011 Incentivised – Entry into prize draw for iPad Invitations – link from homepage, email to subscribers of Europeana eNews, posted on Europeana Facebook, Twitter, Linkedin and Blog pages Languages – English, German, French, Italian, Polish and Spanish Responses – 5,231 responses Aims To obtain user feedback on a range of factors – Profession, Institution, Reason for Use, Language, Residency, Frequency, Rating against main competitor and new features.

4. EUROPEANA - ONLINE VISITOR SURVEY - 2011

6. EUROPEANA - ONLINE VISITOR SURVEY

8. EUROPEANA - ONLINE VISITOR SURVEY - 2011 2009 2011 How found outResponses% % Read about it in paper/journal1,51647.4172032,9 Link from another web site67121.072513,9 Someone told me about it2407.55059,7 Links from search engine results- - 4568,7 Someone sent me a link2638.24037,7 Search engine- - 3406,5 I am involved in the Europeana project652.01132,2 Link from Social Media site- - 871,7 Link on a blog892.8721,4 I can´t remember1745.464012,2 Other1815.71653,2 3,199100.05226100,0

9. EUROPEANA - ONLINE VISITOR SURVEY - 2011