1. Toyota’s Drive to the Top
Tristan James and Ben Humphrey

2. The Toyota Brands Toyota -Reliability -Fuel Economy -Low Initial Cost
-Low Maintenance
-Best selling car in America

3. Toyotas Second Brand Lexus
-Luxurious: The first Lexus that came out in 1990 became Americas best selling luxury car
-Distance from Toyota
-Safety

4. The New Kid on the Block Scion -Targeting the Youth Market
-Customization
-Sponsoring Events, American Dream Test Drive
-Low Cost
-Close to the Toyota Brand

5. 2007 Hybrid Sales Ford Escape: 11,444 Honda Accord: 2,044
Honda Civic: 17,141
Nissan Altima: 1,984
Lexus RX400h: 8,657
Toyota Camry: 28,070
Toyota Highlander: 12,502
Toyota Prius: 94,503
Total for the vehicles above: 181,185

6. Toyotas Market Share of Hybrids
Toyota currently has sold 143,732 hybrids
79% of the total hybrids sold in 2007
52% of which have been the Prius
According to electricdrive.org

7. Toyota Hybrids Prius Hybrid Starting at $22,175
1.5-Liter 16 valve 4 cylinder
76 hp
MPG (city/highway):
60/51

8. Toyota Hybrids Highlander Hybrid Starting at $32,490
3.3-liter DOHC, 24-valve VVT-i V6
208 hp
MPG (city/highway):
32/27

9. Toyota Hybrids Camry Hybrid Vehicle Information Starting at $26,200
2.4-liter DOHC 16-valve
VVT-i 4-cylinder Hybrid
147 hp
MPG (city/highway):
40/38 (FWD)

10. Lexus Hybrids LS Hybrid Vehicle Information Starting at $104,000
5.0-Liter V8, 438 hp
ECVT
MPG (city/highway): 20/22
mph in 5.5 sec
All-Wheel Drive

11. Lexus Hybrids GS Hybrid Vehicle Information Starting at $54,900
3.5-Liter V6, 340 hp
ECVT
MPG (city/highway): 25/28
mph in 5.2 sec
Rear-Wheel Drive

12. Lexus Hybrids RX Hybrid Vehicle Information
Starting at $41,180 - $42,580
3.3-Liter V6, 268 hp
ECVT
MPG (city/highway):
32/27
mph in 6.9
Front- or Part-Time AWD

13. Future of Toyota Continue 3 brands Market Each Brand Independently
Product, Price, Place, and Promotion
Use Image and new technology to rule the market