1. MANAGING ASSOCIATION 3.0 CARLA J. FUNK, CAE EXECUTIVE DIRECTOR MEDICAL LIBRARY ASSOCIATION Celebrating the Career of Duane Webster: A Symposium on the Association of Research Libraries, April 25, 2008, Columbia University, New York, New York

2. Leadership is a foul-weather job The most important task of a leader is to anticipate crisis… Peter Drucker

3.  ASSOCIATION 1.0 Creation of associations in the late 18 th and 19 th centuries  ASSOCIATION 2.0 Early 20 th century to the present focus on strengthening managerial professionalism

4. What is Association 3.0? “…a systemic capacity-building, an open, inclusive and holistic approach to rethinking and redesigning the underlying human and organizational systems that make “associating” possible.” De Cagna. “Beyond Today”

6. 3.0 MANAGEMENT CHALLENGES  Focus alliances and partnerships  Manage diversity of opinion  Embrace innovation  Maintain transparency and openness  Ensure financial stability

7. 3.0 MANAGEMENT CHALLENGES  Ensure that members benefit  Employ knowledge-based decision- making  Adopt a demand-driven model  Be both proactive and reactive  Promote the concept of stewardship

8. ASSOCIATIONS ARE ALL ABOUT PEOPLE

9. MANAGING ASSOCIATION 3.0 CARLA J. FUNK, CAE EXECUTIVE DIRECTOR MEDICAL LIBRARY ASSOCIATION Celebrating the Career of Duane Webster: A Symposium on the Association of Research Libraries, April 25, 2008, Columbia University, New York, New York