1. By Ron Simons

2.  Highly Educated  Busy  Professional

3.  Must Have ◦ Clear Organization ◦ Consistent Formatting  Must NOT Have ◦ Spelling Errors ◦ Run on Sentences ◦ Bad Grammar  Should Have ◦ Visuals/Graphics (if helpful)

4.  Must Be ◦ Concise ◦ In Clear Language  Must Not Be ◦ Highly Repetitious ◦ Flowery in Tone  Should Be ◦ Balance of Artistic and Business

5.  Must ◦ Appreciate Readers Know the Business ◦ Articulate the Details  What  When  Where  How  Who  Why  Must NOT ◦ Assume Readers Will Love the Project Because You Do

6.  What? ◦ Title ◦ Genre ◦ Logline ◦ Synopsis ◦ Length (minutes & episodes) ◦ Budget ◦ Audience ◦ Pilot Script or Outline of Pilot (unscripted) ◦ Summary of Season by Episode

7.  When? ◦ Ideal Shoot Dates (season & year) ◦ Ideal Delivery Dates ◦ In What Period is the Project Set (period?)

8.  Where? ◦ Where will it be shot? ◦ Where is the story set? ◦ Where will it be broadcast?

9.  How? ◦ How Will You Build an Audience? ◦ How Do You Add Value to Existing Programming? ◦ How Will You Engage Your Audience After Episode Ends?

10.  Who? ◦ Key Personnel  Creative  Producing ◦ Sponsors ◦ Partners ◦ Supporters ◦ Funders

11.  Why? ◦ Why this Programming?  Important?  Relevant?  Entertaining? ◦ Why Your Team? ◦ Why Are YOU Compelled to Do It?  History  Culture  Education

12. Pedigree