1. Healthy Consumer Habits 8 th Grade Health Mr. Springer

2. Quick Write  Identify 3 health products you use. Explain what or who influenced you in choosing these products.  _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

3. Vocabulary  Consumer- Anyone who purchases products or services  Media- Various methods for communicating information  Advertising- Sending out messages designed to interest consumers in buying a product or service  Comparison Shopping- Method of judging the benefits of different products or services by comparing several factors, such as quality, features, and cost

4. Vocabulary Cont’d  Warranty- A written promise to handle repairs if the product fails to work properly  Health Advocacy- Taking action to influence others to address a health- related concern or to support a health related belief  Online Shopping- Using the internet to buy products and services

5. Decoding the Advertisements!  Looking at the hidden messages and methods advertisers use…

6. Rich and Famous!  It will make you feel rich and famous.  Associated with glamour, elegance, and money.

7. Great Outdoors!  It is associated with nature so it must be healthy.  Gives off the ideal of freedom.

8. Great Outdoors! What are the people in these ads doing? What does it have to do with smoking?

9. Good Times!  It will add more fun to your life.  You will enjoy this product as much as the people in the advertisement. Ex. Bing Results Bud Light Happy Meal

10. Bandwagon!  Everyone is using it so don’t be left behind.  Makes the product look “cool.”  Uses group settings and peer pressure elements to get message across. Ex. http://www.coorslight.com/http://www.coorslight.com/

11. Free Rewards  Offers great value because you get something for free.  Often redeemable coupons for merchandise.  Seemingly unheard of discounts. Ex. http://www.cheapstingybargains.com/ McDonald’s 1988 McDonald’s Olympics

12. Testimonial  It will allow you to be like the person in the ad.  Utilizes famous people or those with “desirable” traits/qualities.  “Because Brad Pitt likes it, I should like it too.” Ex. http://www.proactive.com Sony – Timberlake & Manning Sony – T&M, 3D Movies

13. Competitor Bashing  An advertisement that portrays the competition in a negative way.  Hidden message- Don’t use the competitor’s product, use ours instead.  Subway Subway

14. Recognizable spokes person/thing.  A commercial that uses a spokesperson that is associated with the product.  Hidden message- You will like and use the product because you like the spokesperson.  Geico Gecko Geico Gecko  Geico Caveman Geico Caveman  Geico Money with eyes Geico Money with eyes  Most Interesting Man in The World Most Interesting Man in The World

15. Humor  An advertisement that gets the consumers attention through comedy.  Hidden message- you will remember the product because of the funny advertisement. Because you like the ad, you will like the product.  Beer Commercial Beer Commercial  Terry Tate -Reebok Terry Tate -Reebok  Mayhem - Allstate Mayhem - Allstate  Mayhem - Allstate Mayhem - Allstate

16. Sex Appeal  A commercial that focuses on an attractive person or sex appeal to sell the product or service.  Uses the attractive person to get the consumer’s attention and shows the attractive person using the product.  Axe Effect Axe Effect  Axe Effect Axe Effect

17. The End  What type of marketing methods are out there?  What is the most commonly used method of advertising and medium?  What did you learn?  How can you be an educated consumer?