1. How to Motivate People Toward Sustainability Prepared by: Prof. Dr. Mohammad Ali Alanbari Babylon University-Engineering Faculty- Architectural Department البرنامج الوطني التعليمي للهندسة المستدامة الندوة الثانية للهندسة المستدامة في جامعة بابل 2013 /3 /28

2. How to Motivate People Toward Sustainability Moving sustainability forward in companies isn’t just about technological innovation. Different groups of people – employees, consumers, communities – can make or break a company’s sustainability efforts. How can managers get these groups to work for, not against, the cause?

3. How to Motivate People Toward Sustainability Key Groups to consider:  Employees  Customers  Communities

4. How to Motivate People Toward Sustainability How can managers positively influence these different groups: Psychology researchers have studied what motivates people, and the field of “environmental psychology” looks specifically at what motivates actions related to the environment. Some key findings can be useful to managers trying to get the best from the people with whom they interact.

5. How to Motivate People Toward Sustainability Seven motivation strategies are:  Equip people with knowledge  Leverage the leaders  Make it easy  Make it enjoyable

6. How to Motivate People Toward Sustainability  Allow participation  Nudge, don’t shove  Consider whether to reward behaviour

7. How to Motivate People Toward Sustainability Takeaways for motivating employees, customers and communities: These strategies are a tool-kit for managers as they engage employees, customers, and communities around sustainability. And the good news is, these approaches generally don’t just apply to sustainability – they’re good practices in any interaction. Here are some key takeaways for each group:

8. How to Motivate People Toward Sustainability  Employees. Key strategies: Equip people with knowledge; leverage the leaders  Customers. Key strategies: Nudge, don’t shove; make it enjoyable; leverage the leaders.  Communities. Key strategies: Allow participation; equip people with knowledge; leverage the leaders.  Communities. Key strategies: Allow participation; equip people with knowledge; leverage the leaders.

9. How to Motivate People Toward Sustainability Thank You