1. Return on Social The basic metrics Clubs should be tracking in Facebook, Twitter, YouTube, LinkedIn and Pinterest

2. Measuring Content ResultMetricsAnalysis Question ConsumptionViews Reach Followers Does your audience care about the topic your content covers? Are they consuming your content? EngagementRe-tweets Shares Comments Does your content mean enough to your audience for them to share or engage with it? ActionReferrals Sign-ups Phone calls Does your content help you achieve your goals? RevenueDollars Donors Volunteers Does your content help you raise money, recruit volunteers or save time? Source: Beth Kanter

3. Consumption Facebook Likes/Fans Twitter Followers YouTube Subscribers/Video Views LinkedIn Company Page Followers Pinterest All Values Found in Native Applications

4. Engagement - Facebook People Talking About This (PTAT) PTAT = Your Storytellers Watch Engagement – Likes – Comments – Shares What causes spikes in any of these? Do more! View Insights> People Talking About This

5. Engagement - Facebook Reach – Page Level – Post Level Virality Individual Posts View Insights> Reach

6. Engagement - Twitter Twitter (Native Application)> Connect

7. Engagement - Twitter HootSuite or TweetDeck – Free apps Is the sentiment of posts positive or negative? Watch your competitors, too!

8. Engagement - YouTube Performance – Views – Minutes Watches Engagement – Likes – Dislikes – Shares – Subscribers

9. Engagement - LinkedIn Company Page Total Followers New Followers Demographics

10. Engagement - Pinterest (NEW) Repins Repinners Impressions Reach

11. First Steps to Proving ROS – Return on Social How loud is your voice? How many people is your message reaching? Are your advocates engaging with your message or are your talking off target? Where do you go to find out and how do you interpret all those lines? Is your voice translating to a Return on Social?