1. What’s good (outcome of European retail CEO survey) Conformity across many common non-competitive areas ECR Europe and Nationals only reference point for the whole producer/distributor/consumer community Definition of categories Crate standardisation CRM Helped diminish apprehensions about working with one another

2. Do more of…(1) (outcome of European retail CEO survey) Cross-retailer collaboration to further standardisation Specific collaboration under item coding, database management, on traded unit codes A collective aerial for possible innovation Facilitate projects/processes The cultural creator and educator Coordinator of many different organisations, cut out overlap European political point of reference for matters concerning ECR

3. Do more of…(2) (outcome of European retail CEO survey) Provide a more precise Board agenda ECR more use to manufacturers Common shared language Integrate, as soon as possible, new technologies to improve productivity Shared projects and KPIs Get to all levels in a company becomes daily professional practice Address small/medium size suppliers Intensify roles of national initiatives Use of ECR principles in Fresh and Private Labels