2. Google Merchant Center Feed Process Manohar Bennuri

3. What is Google Merchant Center A tool to register to Google for Affiliating with your Mart jack Site. A Merchant can Promote his site in this Affiliate and thereby Augment his Sales. An affiliate shall Post Products, Services and links of a Merchant on their Site. Upon click by a customer who visits Affiliate are routed to that Merchants Site thereby enabling ecommerce experience. An affiliate shall charge a Merchant on an ‘Cost per Action’ or ‘Cost per Click’ Models.

4. Need to select Google Merchant Center for Registering with the Affiliate

5. How to register for Google Merchant Center? Map your Categories with Google Categories. In order to Map Categories with Google Categories: Follow this Procedure:

6. Need to Click on Add New Feed

7. Need to fill in Criteria for Google Data Feed

8. If You see Failed Products info, For Mapping your Store Categories with Suitable Google Categories. Click Here

9. You need to Download Mapped Categories

10. Need to open Google Category Mapping.xlsx

11. The excel sheet once opened up..

12. Need to Download Google Category List Here

13. Need to open taxonomy-en-US.xls

14. This is the Google Taxonomy Sheet

15. Procedure for Mapping a Merchant’s Category with an Google Category.

16. Finding a Suitable Google Category along with Sub-Category with drill down analysis to a Merchant’s category

17. To download the default Excel format for Google Category Mapping

18. Need to open the GoogleCategoyMappingTemplate.xlsx

19. Empty sheet of GoogleCateogyMappingTemplate

20. Need to Map Merchant Category and Google Product Category like shown below. Fill in the mappings for all categories and Upload

21. Save it and Upload

22. Need to click on Feed Generate Page

23. Need to Generate Feed. An XML File Path is created.

24. An xml link is generated. This link we need to use it in Google Chrome browser. A File will be downloaded. You need to submit the file and the link to Google for utilizing their services.

25. Impact of Google Merchant Center If you are successful enough to generate an Xml URL and a file on Google Merchant center. You can submit this to International Market places like idealo and get it listed in their comparision charts.

26. TThank You www.martjack.com