1. Building Successful Mobile Commerce Businesses
By Pitt Cheang

2. Definitions – What is “m-Business”
Lots of terms
“wireless Internet,” “wireless Web,” “pervasive computing” , etc.
INTERNET  EC  MC
Internet Platform = biz , technological , managerial experience.
By Pitt Cheang

3. M-business ( WHY ) Evolving needs of the customers
Recognize M-opportunities and ACT QUICK!
Mobile Web is emerging at a faster clip
Investors are leveraging lessons learned from the emergence of the wired Web
M-commerce is on the radar screen
6 – 9 months for new Web biz to take hold
Time to Establish early lead !!!
By Pitt Cheang

4. The Essences How to build compelling offerings
What is the logical infrastructure for M-business?
How to build a business model that WORKS!
By Pitt Cheang

5. M-Commerce Value Chain
Content
Creation
Content
Packaging
Market
Making
Content
Infrastructure
Mobile
Services &
Delivery
Support
Mobile
Interface &
Applications
Mobile
Transport
& Services
By Pitt Cheang

6. M-business ( HOW ) Build compelling offerings
Leverage the uniqueness of wireless
Anytime, Anywhere, Personalize relationship
Understand mobile user experiences
Time or Location sensitive, small transactions
Build an m-commerce infrastructure for the future
Plan a dynamic architecture approach
Design scalable and flexible arch to reduce risk
Build the right features at the right time
By Pitt Cheang

7. M-business ( HOW ) cont. Build a business model that WORKS!
Go beyond traditional Web-base system
Combine existence business processes
Develop clear business model that capture the value created from compelling offerings
Understand real economic value created on mobile Web
Executives should develop a familiarity with wireless partner on (WHAT, WHEN, WHERE, AND HOW) business model
m-CRM
By Pitt Cheang

8. Business model (Business lead)
CUSTOMER
channel
mobile
infrastructure
partner
Business
mobile
tech&solution
partner
mobile
service provider
partner
mobile
consulting
partner
mobile
alliance
partner
By Pitt Cheang

9. Business model (Partner lead)
CUSTOMER
mobile
service provider
partner
mobile
tech&solution
partner
mobile
infrastructure
partner
Business
mobile
consulting
partner
mobile
alliance
partner
By Pitt Cheang