1. East Coast Greenway Presented by: Tessa Rickart, Kim Salvato, Taylor Collison, Sam Eckel, Cara McSoley

2. Overview  Introduction  The Campaign  Media Relations  Special Event Planning  Proposed Evaluation

3. East Coast Greenway  3,000 mile, traffic-free path  Linking East Coast cities from Maine to Florida  Headquarters located in Wakefield, RI

4. Research  25% of people interviewed knew about ECG  Strong interest in learning more  60% use Mass Media to get majority of news  40% use Social Media to get majority of news  100% agreed that the best way to generate more interest is to spread the word

5. The Campaign  Short-term, proactive campaign  Media Relations  Mother’s Day on the Greenway

6. Goal  To raise awareness of the East Coast Greenway throughout Rhode Island

7. Why WE are excited!

8. Why YOU should be excited!

9. Media Relations  Blogs

10. Media Relations  Social Media – Twitter

11. Media Relations  Rhode Island Monthly  Weekly Round-up

12. Media Relations  Emails  Flyers

13. Media Relations  Community Calendars  Street Team  Providence Information Center  Craftland  Symposium Books

14. Media Relations  What’s to come  Channel 10 NBC Providence – Neighborhood News  Radio Stations  Bristol-Warren Patch  Projo  Facebook event through East Coast Greenway page

15. Mother’s Day On the Greenway  Sunday, May 8 th 2-4pm at India Point Park in Providence

16. Mother’s Day on the Greenway  Activities for the whole family  Music  Food  TBD

17. Proposed Evaluation  Social Media  Audience Participation  Media Coverage

18. Get Excited! Come check out the Greenway May 8 th 2-4pm India Point Park Providence For more information, please contact ecgreenwayri@gmail.com Follow us on Twitter! @ecgreenwayri