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1 CONVERSATIONS @aSodaMachine2.0 ALISON LEWIS October 19, 2011
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FROM 9 DRINKS A DAY IN 125 YEARS TO 1.7 BILLION SERVINGS A DAY AND 20 MILLION CUSTOMERS A WEEK
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500 BRANDS 800 LOW/NO-CALORIE 3,500 PRODUCTS $15 BILLION BRANDS
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35MM FANS > 17+MM MEMBERS LEVERAGING EXPRESSIONS TO CULTIVATE CONVERSATIONS… THROUGH INNOVATION
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5 SPACE SHUTTLE DISCOVERY 1896 1991 FIRST COCA-COLA DISPENSER
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GAME CHANGING INNOVATION
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COOL, PROPRIETARY DESIGN FUN, PERSONALIZED BRANDED USER EXPERIENCE ABUNDANT CHOICE IN A SMALL PLACE
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BEYOND A DISPENSING ASSET TO A CONNECTION MACHINE TO A CONSUMER ENGAGEMENT PLATFORM
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INTERNET CONNECTIVITY
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TRANSACTION DATA 01001010010010101010100100101 01010101010010101010101001010 10110101010101010101010010101 01010001001011001010010100010 01010010101010010101001010100
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CHOOSE YOUR EXPERIENCE… CREATE YOUR DRINK
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IMAGINE IF YOU WILL….
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13 VIDEO
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14 THANK YOU
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