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1 ALISON LEWIS October 19, 2011.

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Presentation on theme: "1 ALISON LEWIS October 19, 2011."— Presentation transcript:

1 1 CONVERSATIONS @aSodaMachine2.0 ALISON LEWIS October 19, 2011

2 FROM 9 DRINKS A DAY IN 125 YEARS TO 1.7 BILLION SERVINGS A DAY AND 20 MILLION CUSTOMERS A WEEK

3 500 BRANDS 800 LOW/NO-CALORIE 3,500 PRODUCTS $15 BILLION BRANDS

4 35MM FANS > 17+MM MEMBERS LEVERAGING EXPRESSIONS TO CULTIVATE CONVERSATIONS… THROUGH INNOVATION

5 5 SPACE SHUTTLE DISCOVERY 1896 1991 FIRST COCA-COLA DISPENSER

6 GAME CHANGING INNOVATION

7 COOL, PROPRIETARY DESIGN FUN, PERSONALIZED BRANDED USER EXPERIENCE ABUNDANT CHOICE IN A SMALL PLACE

8 BEYOND A DISPENSING ASSET TO A CONNECTION MACHINE TO A CONSUMER ENGAGEMENT PLATFORM

9 INTERNET CONNECTIVITY

10 TRANSACTION DATA 01001010010010101010100100101 01010101010010101010101001010 10110101010101010101010010101 01010001001011001010010100010 01010010101010010101001010100

11 CHOOSE YOUR EXPERIENCE… CREATE YOUR DRINK

12 IMAGINE IF YOU WILL….

13 13 VIDEO

14 14 THANK YOU


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