1. Modeling Sustainability Maturity in Corporate Real Estate
Rasita Masalskyte
Mia Andelin
Anna-Liisa Sarasoja
Aalto University, Finland
ERES 2013,
July 6

2. Research Purpose
Sustainability in corporate real estate (CRE) extremely differs in various industries.
Holistic approach to sustainable CRE practices is missing.
The aim of the study:
To summarize & systematize the current activities
To propose a generic Sustainability Maturity Model for Corporate Real Estate.

3. Research 1. 11 interviews with sustainable Finnish companies.
Selection criteria:
GRI, CSR Reports
Sustainability Indices (Dow Jones, Global 100, FTSE4Good)
Carbon Disclosure Project
WWF
Green Building Council Finland
2. Research process in accordance with the Grounded Theory approach.
3. 18 most typical practices in the generic model

4. Sustainability Maturity Model for Corporate Real Estate
5 maturity levels
6 dimensions
18 sustainable CRE practices

5. The Model
Provides a holistic and systematic approach to the present sustainable practices (“big” picture view)
Demonstrates CRE contribution to company’s sustainability.
Is an indicative tool for sustainability maturity assessment in CRE.

6. Findings from the Study
Sustainability and CRE are strongly related.
Production companies focus on product sustainability.
Lower maturity practices → improve own processes.
Advanced practices → better service to the customers.
The greatest sustainability maturity is achieved by:
Multiple practices
Integration of practices
Effective communication with stakeholders
Employees engagement
Full commitment

7. Applicability of the Model
As a benchmark (18 most typical practices)
As an indicative self-assessment tool for sustainability maturity → identify weaknesses and possibilities to improve (“big” picture view)
Applicable in internal discussions → common understanding of sustainability in CRE.
Method of communication with stakeholders

8. Thank you. Questions?