1. Hertfordshire County Council www.hertsdirect.org/admissions

2. Hertfordshire County Council www.hertsdirect.org/admissions Overview of Online School Admissions within Hertfordshire A service for parents/carers and schools Sarah Vize Senior Manager, Admisisons & Transport

3. Hertfordshire County Council www.hertsdirect.org/admissions 2006 Admissions 14.18% applied for nursery places online (closing date 27 th January 2006) 51.67% applied for primary places online 64.16% applied for secondary places online

4. Hertfordshire County Council www.hertsdirect.org/admissions 2006 Admissions

5. Hertfordshire County Council www.hertsdirect.org/admissions Hertfordshire online statistics 23 November 2005 Nursery1186 Primary5593 Secondary8011 Total14790

6. Hertfordshire County Council www.hertsdirect.org/admissions SOLA – Additional Functionality SCHOOLS ONLINE ADMISSIONS (SOLA) Allows efficient communication with schools Community and voluntary controlled schools can confirm claimed sibling links Voluntary aided and foundation schools can submit their allocations (which are then fed into the admissions database direct) Schools can view applications made online to their school Schools can view applications made online from their school

7. Hertfordshire County Council www.hertsdirect.org/admissions eAdmissions Objectives The main objective of the eAdmissions National Project is to help all LEAs meet: Online targets Take-up targets Hertfordshire has benefitted from stronger marketing focus for 2006 admissions

8. Hertfordshire County Council www.hertsdirect.org/admissions Hertfordshire Marketing Direct marketing to target audience Admissions Booklets Starting Nursery Starting School Joining Middle School Moving On URL On each page

9. Hertfordshire County Council www.hertsdirect.org/admissions Hertfordshire Marketing Marketing to promote general public awareness Leaflets Posters Pocket calendars Online Film (DVD) Radio General Press Internal Media

10. Hertfordshire County Council www.hertsdirect.org/admissions Hertfordshire Marketing Marketing activities Head Teacher briefings Student Services information evenings School Open evenings Conference exhibitions

11. Hertfordshire County Council www.hertsdirect.org/admissions Hertfordshire Market Research Selected Bedwell Focused activity - Schools - Children’s centre - Library (drop-in sessions) - Primary schools Pilot project – Areas of lower socio-economic deprivation and Berrygrove Primary & Nursery School Focused activity of drop in session for parents/carers

12. Hertfordshire County Council www.hertsdirect.org/admissions Applying Online Benefits For parents: Allows parents to make changes Can remove anxiety about process Quick and efficient Reduces chance of making a mistake

13. Hertfordshire County Council www.hertsdirect.org/admissions Applying Online Benefits For parents: Allows parents to make changes Can remove anxiety about process Quick and efficient Reduces chance of making a mistake For HCC Saves on handling paperwork Reduces time spent checking applications Allows more time to handle other essential admissions work, eg children out of school, integration of pupils

14. Hertfordshire County Council www.hertsdirect.org/admissions Applying Online Admissions process Online apps Sept 2001 for 2002 entry Online apps Sept 2002 for 2003 entry Online apps Sept 2003 for 2004 entry Online apps Sept 2004 for 2005 entry Online apps Sept 2005 for 2006 entry % of online apps Sept 2001 for 2002 entry % of online apps Sept 2002 for 2003 entry % of online apps Sept 2003 for 2004 entry % of online apps Sept 2004 for 2005 entry % of online apps Sept 2005 for 2006 entry Secondary 1788295525288011 10.9018.8018.7964.16 Upper 261 Primary 1259190025925593 10.6016.7022.8451.67 Nursery35414472032257511863.5315.4021.1030.7814.18 Junior 1343093590 5.9011.6014.470.00 Middle Total35446287196805414790 11.6018.3022.5943.30

15. Hertfordshire County Council www.hertsdirect.org/admissions Local Direct Government November 2005 -“best user experience”

16. Hertfordshire County Council www.hertsdirect.org/admissions Local Direct Government November 2005 -“best user experience” Providing -“an enjoyable user journey, with all users successfully managing to complete and submit the application form”