1. THE SLOGAN
Erica Chang
宗教三 張書瑜

2. 7-11
slogan: always open 7-11
The slogan with 7-11 is talk about the always open. Everyone could go into 7-11 at anytime. It private the most convenient way for the consumer.
7-11 is the most convenience
store in the world. It open in
everywhere. There are a lot of
service in 7-11 and always
gave me surprise.

3. Slogan:
Past:相逢自是有緣，華航以客為尊
We treasure each encounter
Now:得意春風、自在飛翔
We Blossom Everyday
I think the past slogan want to emphasize that the passenger is the most important thing in there service.
The new slogan emphasize the flying
way in everyday.
China airlines is the big airline in
Taiwan. It present the Taiwan.

4. Family Mart slogan:全家就是你家
The slogan of family fart emphasize kindness and convenient. That means that is convenient as your home, and comfortable as your home.
Family is not that
convenient than 7-11, but
It is friendly and human
touch.

5. Heineken slogan:就是要海尼根
Heineken is the most fashion drinks in Taiwan. There are a lot of commercial films, and they are really surprise me. Most of them is really humor and funny.
Heineken’s slogan means
that it is unique and special.
No one can replace it.

6. slogan:只有遠傳沒有距離
The FarEasTone is the famous telecommunications in Taiwan. Many people use it, including me. Because of it’s convenient plan and high class gifts. We can call each other by
the same telecommunications
all for free. It’s really important
for us who always needs it.