1. 2015 Top Public Relations Issues

2. Monitoring Crisis Over ¼ of the time, business and management crisis typically become international knowledge in less than two hours. The best way to avoid backlash from the media and the public is to assume that these issues will happen regardless. This will ensure preparation and quick reaction. The public values you a speedy response because it demonstrates active listening by the entity in question.

3. Indulging in Outdated Material Many tools that once were vital deliverables of communication for PR has become less significant due to the rise of technology Social media is the pinnacle (or at least second to the pinnacle) of communication today. Twitter, Facebook, Tumblr, and etc have become useful tools for professional use. Television, radio, newspapers, and other forms of media cans till be useful but they are none the less older forms of communication that have limitations in reference to the audiences that they will reach

4. Cultural Diversity Public Relations follows many ethical codes and as any PR professional or student will come to find out, ethics are set the culture that adheres to them When communicating with different cultures it would be wise to research their ethical and communicational practices to ensure that the delivery of your message will be interpreted correctly

5. References CyberAlert (2015). 10 New Challenges Facing Public Relations Now. Web. http://www.cyberalert.com/blog/index.php/10-challenges-facing- public-relations-right-now/ Roth, C. (2014). The PR Problem with Public Relations Firm. Huff Post Small Business. Web. http://www.huffingtonpost.com/carol-roth/the-pr-problem-with- public-relations-firms_b_4855872.html Sturgis, T. B. (2015). The Problem With Diversity In PR: We Talk Too Much. Public Relations Society of America. Web. http://prsay.prsa.org/index.php/2015/02/19/the-problem-with- diversity-in-pr-we-talk-too-much/ http://prsay.prsa.org/index.php/2015/02/19/the-problem-with- diversity-in-pr-we-talk-too-much/