1. CULTURAL HERITAGE TOURISM REVISITED
CASE CENTRAL FINLAND

2. WHAT IS CULTURAL HERITAGE TOURISM?
A branch of tourism oriented towards the cultural heritage of the location where tourism is occurring

3. WHAT IS CULTURAL HERITAGE?
Tangible
built environment (buildings, townscapes, archaeological remains)
natural environment (rural landscapes, coasts and shorelines,  agricultural heritage)
artefacts (books & documents, objects, pictures)

4. WHAT IS CULTURAL HERITAGE?
Intangible
voices, values, traditions, oral history
perceived through cuisine, clothing, forms of shelter, traditional skills and technologies, religious ceremonies, performing arts, storytelling

5. ARTIST GUIDES
concept created for SHANGHAI WORLD FAIR 2010 by Finnish architecture company Partanen & Lamusuo partnership
based on expressions and emotions instead of knowledge
artists guides create interpretations of the space (or event), based on their own artistic expression
new, inspirational and interactive methods to involve the audience , e.g. by movements, gestures, intensive presence, ad hoc reactions …

6. ARTIST GUIDES
can be done in interaction with knowledge-based guidance or with the audience
can be short performances or just ”hanging around”
various fields of art, e.g. performace, dance, music, magic …
performing can take place indoors or outdoors, among the audience or on stage, at surprising, non-usual places where the spectator does not expect to meet the artist

7. PARKOUR ACADEMY IN SHANGHAI
four Parkour Academy members performed for one
month (August 2010) at Shanghai World Fair as artist guides for the Finnish pavillion KIRNU
their performance used parkour, acrobatics and
air acrobatics to highlight the architecture of the
building