1. Inbound Marketing 101 Mike Volpe VP Marketing HubSpot Twitter: @mvolpe March 2009 | ANPI Annual Meeting Preview

2. Agenda Inbound vs. Outbound Marketing Four Inbound Marketing Tips

3. Outbound Marketing 800-555-1234 Annoying Salesperson

4. Inbound Marketing BlogSEOSocial Media

5. Rethinking Marketing Outbound Marketing Telemarketing Trade shows Direct mail Email blasts Print ads TV/radio ads Inbound Marketing SEO / SEM Blogging Social Media RSS Free tools / trials PR / Buzz Interruption Permission

6. Agenda Inbound vs. Outbound Marketing Four Inbound Marketing Tips

7. Tip #1 – Publish, Don’t Advertise “Think like a publisher” -- David Meerman Scott

8. Where do you get your news?

9. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases

10. Where to Publish?

11. Tip #2 – SEO 7,900,000,000 (3,000+ per second)

12. 25% of SEO = On Page Page Title URL H1,H2,H3 tags Page Text Bold

13. 25% of SEO = On Page Description Keywords Alt text on images

14. 75% of SEO = Off Page Recommendations from friends 1. “I know Mike Volpe” 2. “Mike Volpe is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website

15. Tip #3 – Social Media

16. “I’m too old to understand this Social Media stuff.” Similar to a business cocktail reception Without constraints of time or space

17. Social Media = Cocktail Party Become a real member of the community Add value to the community Ask and answer questions More effective than live cocktail parties No boundaries of time or space Other people can listen in easily

18. Build Network - Keyword Search

19. Build Network - Engage Famous People 2,700 followers 1,200 followers

20. Promote Your Content

21. Tip #4 – Measurement

22. Internet Marketing Scorecard

23. Blog Subscribers & Visitors

24. SEO Ranks

25. Traffic, Leads and Customers VisitorsLeadsCustomers SEO5,28975412 Blogging834723 Social Media511281 Visitors from Blogging

26. Budget vs. Brains

27. Thank You! Mike Volpe VP Marketing HubSpot I hope to see you! Register: www.ANPIsolutions.com