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10 Good Practices for News Organizations Using Twitter Andrej Školkay Simona Lučkaničová Leonardo da Vinci Project 2012-2014: New Media Literacy for Media.

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Presentation on theme: "10 Good Practices for News Organizations Using Twitter Andrej Školkay Simona Lučkaničová Leonardo da Vinci Project 2012-2014: New Media Literacy for Media."— Presentation transcript:

1 10 Good Practices for News Organizations Using Twitter Andrej Školkay Simona Lučkaničová Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

2 What is Twitter? Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

3 Broad and meaningful use of Twitter thanks to: Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

4 Media need to understand social networks as new areas for informative approaches Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

5 Twitter’s popularity Twitter shares some similarities with other forms of communication Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

6 However… Media outlets are still using Twitter in a very basic way The mainstream media use a 2.0 tool with a clear 1.0 mentality. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

7 An example

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10 Community engagement Not only to spread information or self-promotion, not to use the same approach as for Facebook. BUT “Community engagement = News orgs make top priority to listen, to join, lead and enable conversation to elevate journalism Community outreach Conversation Collaboration Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

11 Good Practices for News Organizations on Twitter Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

12 1. They have a human voice Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

13 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

14 2. They Retweet and Mention Other Users not Related to the Medium Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

15 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

16 3. They Link to External Content to Enrich the Self Contribution Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

17 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

18 They Listen to Their Users and Talk with Them Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

19 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

20 Media can also propose new topics for conversation: Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

21 Twitter can be used by media outlets to learn more about the preferences and needs of their followers… Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

22 to request ideas about how to better interact with them… Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

23 or to increase informative resources: Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

24 They Provide Useful Information in an Appealing Way Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

25 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

26 They Conduct surveys Among Users Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

27 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

28 They Promote the Most Relevant of Their content in an Attractive Manner Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

29 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

30 They use Hashtags in an Effective and Creative Way Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

31 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

32 They Add Multimedia Value to Their Updates Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

33 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

34 They Link to Other Networks Where Media Might Have a Profile Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

35 Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

36 BUT If you don’t like the chaos of breaking news, you should probably stay off Twitter Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

37 Wants to be retweeted? Get angry Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

38 Twitter Vs. Mainstream Media Science Proves Which Breaks News Faster: the newswire is still the main force in information sharing Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

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