1. © Behavioural Insights ltd Behavioural Insights and Sustainable Development Owain Service, 14 October 2015

2. © Behavioural Insights ltd System 1 Fast thinking/Automatic intuitive, effortless 1+1 Taking your daily commute System 2 Slow thinking/Reflective deliberate, analytic 24x17 Planning a trip overseas “It turns out that the environmental effects on behavior are a lot stronger than most people expect” Daniel Kahneman We need to think differently about behaviour

3. © Behavioural Insights ltd SOCIAL TIMELY ATTRACTIV E EASY

4. © Behavioural Insights ltd We need to understand better what works (and what doesn’t)

5. © Behavioural Insights ltd We know that social comparisons can encourage people to use less energy… Nine out of ten people pay their tax on time. and to pay more tax

6. © Behavioural Insights ltd And this same method seems to work on organisations too

7. © Behavioural Insights ltd Behavioural insights sits alongside other policy tools 1.Regulation 2.Incentives 3.Information 4.Behavioural Insights