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CrowdOptic and L'Oreal To Make History By Demonstrating How Augmented Reality Can Be A Shared Experience Forbes – June 3, 2013.

Published byAndrea Cummings Modified over 8 years ago

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Presentation on theme: "CrowdOptic and L'Oreal To Make History By Demonstrating How Augmented Reality Can Be A Shared Experience Forbes – June 3, 2013."— Presentation transcript:

1 CrowdOptic and L'Oreal To Make History By Demonstrating How Augmented Reality Can Be A Shared Experience Forbes – June 3, 2013

2 Focus-Based Technology Aim your phone to interact with your live environment

3 Use Case: Lancôme Virtual Gallery Exclusive Augmented reality app for Luminato Festival 2013 Attendees – Geo-fenced for David Pecaut Square – Augmented reality photo gallery of 20 photographs – Each photo is placed in 3D space (GPS + Altitude) – iPhone, iPad and Android devices

4 Virtual Gallery Arrangement David Pecaut Square Event Geo-fence Gallery Images

5 Virtual Gallery App Experience

6 Gallery Images in 3D Space

7 Recording User Sight Lines

8 Tracking Areas of Focus with “Heat”

9 Conceptual Virtual Gallery Over Time

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