1. SMOKE-FREE POLICIES PLAIN PACKAGING AND HEALTH WARNINGS PRICING POLICIES AND CONTRABAND DEVELOPING THE EVIDENCE BASE FOR FCTC POLICIES Effective Implementation of FCTC Policies

2. ITC Country – Future Plans with ITC US – ITC supplement to investigate health warning labels Transfer/Renewal of P01 2014 – What should the focus be??? FDA/NIDA Center Grants – Packaging – Product design – Communications/marketing PATH Project

4. Translating Tobacco Control Science into Practice… Effective Implementation of FCTC Policies Pre-WCTOH Workshop - March 8, 2009

5. Our Challenge: Speed of Action Matters 190 340 500 0 70 220 520 Estimated cumulative tobacco deaths 1950-2050 300 400 500 2025205020001950 100 200 Year Tobacco deaths (millions) World Bank. Curbing the epidemic: Governments and the economics of tobacco control. World Bank Publications, 1999. p80. Impact of policies depends on factors including: – Intervention date – Effect size A reduction of 10% in cigarette consumption today would prevent an estimated 10 million cancer deaths by 2030

6. A global problem requires a global solution Framework Convention on Tobacco Control (FCTC) adopted in 2003 170+ Contracting Parties*

7. Key requirements of FCTC  C ONFERENCES OF THE P ARTIES : COP-1: Feb 2006 in Switzerland COP-2: July 2007 in Thailand COP-3: Nov 2008 in S. Africa COP-4: Nov 2010 in Uruguay COP-5: Nov 2012 in S. Korea  Price and tax measures to reduce demand (Article 6)  Protection from exposure to tobacco smoke (Article 8)  Regulation of the contents of tobacco products (Article 9)  Regulation of tobacco product disclosures (Article 10)  Packaging and labelling (Article 11) Warnings Elimination of misleading descriptors (e.g., “light” “mild”)  Education, communication, training, public awareness (Article 12)  Ban tobacco advertising, sponsorship and promotion (Article 13)  Dependence and cessation treatments (Article 14)  Prevent illicit trade of tobacco products (Article 15)

8. O UR F ACULTY Mark Travers, Roswell Park Cancer Institute S MOKE - FREE POLICIES James Thrasher, University of South Carolina Marc Willemson, Dutch Foundation on Smoking & Health Qiang Li, China CDC

9. O UR F ACULTY Kylie Lindorff, Cancer Council Victoria P LAIN P ACKAGING AND H EALTH W ARNINGS Dave Hammond, University of Waterloo Ron Borland, Cancer Council Victoria

10. O UR F ACULTY Frank Chaloupka, University of Illinois-Chicago P RICING POLICIES AND CONTRABAND Ayda Yurekli, World Health Organization Rahmat Awang, Universiti Sains Malaysia

11. O UR F ACULTY D EVELOPING THE EVIDENCE BASE FOR FCTC POLICIES – FINDINGS FROM THE ITC PROJECT

13. Hey, Geoff, what do we do next?