1. SOUTHERN TAIWAN UNIVERSITY MECHANICAL ENGINEERING DEPARTMENT Group 5: 1) Nguyen Van Minh 阮文明 M981Y209 2) Nguyen Chi Thanh 阮志成 M981Y202 3) Taiwanese Student 陳立軒 2016/2/221

2. How is the idea of “strategic intent” different from models of strategy that emphasize achieving a fit between the firm’s strategies and its current strengths, weaknesses, opportunities and threats (SWOT)? PROBLEM 2016/2/222

3. STRATEGIC PLAN STRATEGIC ISSUESTRATEGIC INTENT Standardize Operating Procedures/Financial Objectives Allegiance to Strategic Intent and Intermediate Term Goals Allocate by Common Product/Markets Invest in Core Competencies Balance Cash Consumers with Cash Producers Build Broad Portfolio of Balanced Advantages Search for Market Niches Devalue Competitors Advantages Search for Attainable Advantages Accelerate Learning to Build New Advantages Trim Ambitions to Meet Resources Leverage Resources to Meet Ambitions Investment Allocation Risk Reduction with Balance of Scope Competition with Large Competitors Competitive Advantage = Profitability Limited Resources Organizational Consistency Figure 1: Alternative Models of Strategy 2016/2/223

4.  The strategic plan (also called Western model) centers on balancing the fit between current resources and opportunities  The strategic intent (Asian model) leverages available resources to achieve nearly unattainable goals 2016/2/224

5.  The strategic planning approach to corporate strategy was focused on resource management and incremental improvements in operating efficiencies in an effort to beat competition  The strategic intent looks for way to build new competitive advantages 2016/2/225

6.  The Strategic planning model is tends to be reactionary and is the strategic application of tactics  The strategic intent model is more proactive and is the tactical application of strategy 2016/2/226

7.  The strategic planning process typically focuses attention on available resources and the feasibility of alternative strategies in utilizing existing resources.  Strategic intent captures the essence of winning, is stable over time, and sets goals that deserve personal effort and commitment 2016/2/227

8.  Strategic plans focus on means to the end (how to achieve the objectives)  Strategic intent is focused on the ends, while the means are left to be flexible. The objective of strategic intent is to provide the company a focus for developing strategic plans. Strategic intent leaves room for improvisation and opens innovation opportunities 2016/2/228

9.  Implementing strategic intent requires a firm to stretch capabilities and resources to meet and win corporate challenges  A firm that sets its strategic intent to be a global market leader may soon find it does not have the resources or capabilities to meet its objective  This requires the organization to increase learning, build new advantages, and become more inventive in the utilization of resources in order to compete against current market leaders 2016/2/229

10.  For corporate challenges to lead to competitive advantage, top management must:  Create a sense of urgency — point out environmental signals to stress the need for change and improvement  Develop a competitor focus at every level through widespread use of competitive intelligence  Provide employees with the skills they need to work effectively  Give the organization time to digest one challenge before launching another  Establish clear milestones and review mechanisms 2016/2/2210

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