1. Silent Bounce: The Soundless Basketball
Matthew Mock
Sport Marketing
Dr. Barnett
Silent Bounce: The Soundless Basketball

2. The Four P’s to Silent bounce

3. The product of Silent Bounce
Name: Silent Bounce
Basketball that does not make a sound upon impact with the court or any ground surface
Special rubber compound similar to tires on a car
Same appearance as a basketball and color is the same

4. The Product of Silent bounce
Helps in on-court talking with no distractions from an echoing bouncing noise
Branded as the only basketball that revolutionizes teamwork on the court with better communication
Most effectively used for college and professional basketball due to importance of each game

5. The perfect place for Silent Bounce
Buyers can look to Dicks Sporting Goods, Sports Authority, Eastbay, Champs, and on SilentBounce.com
Offering in-store and online to further its market reach
Selling through Direct (online) and Indirect (retailer) channels
Give NBA teams and top-tier college teams samples of our basketballs
Have sales force go to teams and perform demos

6. The right Price of Silent bounce
The average price of a basketball is $20
The cost of Silent Bounce is $35
This covers the higher cost of raw materials to make the basketball
Higher due to newness and the only one in the market with this capability
Still reasonable price for athletes and teams who play at the higher levels

7. The right price of silent bounce
If we alter the price higher/lower, the market share will not be expected to change since this is the only basketball that can do this
Max price would be $45, any higher would lose customers
A discount could be applied when teams buy the basketballs in bulk and use it as the official basketball

8. The promotion of Silent bounce
Advertise on sport networks such as Fox Sports 1, ESPN, NBC, CBS, and ABC
Advertise during college and NBA basketball games
Press releases and demonstrations while playing with the basketball to get product out
Late-summer and Fall would be ideal time for peak advertisement to catch the beginning of basketball season

9. The promotion of silent bounce
Use of YouTube to have NBA players using the basketball
Videos of game before the basketball and after to compare
Social media to tell people where we will be demonstrating and use the product
Compare Silent Bounce to an ordinary basketball and show how it is better