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© Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 1 Crafting Messages for Electronic Media.

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Presentation on theme: "© Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 1 Crafting Messages for Electronic Media."— Presentation transcript:

1 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 1 Crafting Messages for Electronic Media

2 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 2 Media for Brief Messages Memos and Letters E-mail Messages Instant Messages Blogs and Podcasts

3 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 3 Memos and Letters Make a Formal Impression Impression Stand Out From E-Messages Stand Out From E-Messages Accompany Physical Materials Accompany Follow Legal Requirements Requirements

4 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 4 Workplace Considerations Legal Issues Confidential Information Network Security E-Mail Hygiene

5 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 5 Three-Step E-Mail Process PlanningPlanning WritingWriting CompletingCompleting

6 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 6 Planning E-Mail Messages Send Necessary Messages Messages Respect the Chain of Command Respect the Chain of Command Avoid Unnecessary Copies Copies Practice E-mail Etiquette Etiquette

7 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 7 E-Mail in the Workplace Observe Writing Rules Observe Writing Rules Aim for High Quality Aim for High Quality Enhance Your Career Enhance Your Career Avoid Legal Problems Avoid Legal Problems

8 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 8Effective Subject Lines Effective AppropriateContentAppropriateContent Writing E-Mail Messages

9 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 9 Completing E-Mail Messages Proofreading Personalization Distribution Revision Production

10 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 10 Instant and Text Messaging Computer-Based Technology Telephone-Based Technology Routine Communication Online Meeting Exchanges Internal Communication Routine Communication Online Meeting Exchanges Internal Communication Person-to-Person Contact Marketing Messages Entertainment Uses Person-to-Person Contact Marketing Messages Entertainment Uses

11 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 11 Business IM Benefits Rapid Response Rapid Response Reduced Costs Reduced Costs Wide Availability Wide Availability Conversation Aspects Conversation Aspects

12 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 12 Business IM Concerns Technical Issues Security and Privacy Security UserIdentificationUserIdentificationMessageLoggingMessageLoggingIncompatibleSystemsIncompatibleSystems

13 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 13 PlanningWritingCompleting Three-Step IM Process Revise Proofread Transmit Acronyms Etiquette Professionalism Conversational Tone Overall Exchange Coherence

14 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 14 Effective Workplace IM Limit Impromptu Meetings Limit Impromptu Meetings Send Simple Messages Send Simple Messages Avoid Multiple Conversations Avoid Multiple Conversations Maintain “SPIM” Filters Maintain “SPIM” Filters Schedule Usage Schedule Usage Protect Confidentiality Protect Confidentiality Avoid Personal Messages Avoid Personal Messages

15 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 15 Effective Business Blogs Personal Style & Voice Personal QuickUp-DatesQuickUp-DatesInterestingTopicsInterestingTopicsParticipation & Comments Participation

16 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 16 Using Blogs in Business Project Management Intranet Replacements Company News Customer Support Public Relations Media Relations Employee Recruiting Policies and Issues Crisis Communication Market Research Brainstorming Viral Marketing

17 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 17 PlanningWritingCompleting Three-Step Blog Process Evaluate Proofread Post Content Style Information Audience Purpose Scope

18 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 18 Using Podcasts in Business Audio-Video Training Sessions Product Brochures Virtual Tours

19 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 19 PlanningWritingCompleting Three-Step Podcast Process Revise Rehearse Record Previews/Reviews Transitions Scripts/Outlines Situation Information Organization

20 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 20 The Podcasting System Basic OptionsAdvanced Options PC Microphone PC Sound Card PC Software Audio Processor Mixer & Microphone Advanced Software

21 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 21 Distributing Blog and Podcast Content PodcatchersSyndicationAggregators

22 © Prentice Hall, 2008 Business Communication Today, 9eChapter 7 - 22 Connecting with Audiences Feed Capabilities Directories Tagging Blogrolls Trackbacks

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