Download presentation
Presentation is loading. Please wait.
Published byHillary Garrison Modified over 9 years ago
1
Click to edit Master title style Trending with NextGen Travelers World Travel, Inc. 2013 Fall Symposium | Vic Pynn, Amadeus North America | October 4, 2013
2
Click to edit Master title style 2 Leading the travel technology market 195+ countries 40% global share 10,000+ employees Spanish stock market (2010 )
3
Click to edit Master title style 3 Thought leadership
4
Click to edit Master title style Understanding the NextGen Traveler
5
Click to edit Master title style 5 3 key themes
6
Click to edit Master title style 6 The smart consumer NextGens are digital natives and Internet experts. They feel fully empowered to build their own travel package, and challenge the status quo of traditional experts.
7
Click to edit Master title style 7 Uniqueness search The NextGen traveler doesn’t want to be treated as a tourist, but rather an “explorer.” They crave “authentic” experiences.
8
Click to edit Master title style 8 Social interaction 24/7 social interaction with friends is an essential part of the NextGen traveler’s DNA. This requires a change in the way they interact with brands, moving from one-way communication to an interactive conversation with the brand.
9
Click to edit Master title style Understanding the NextGen Traveler
10
Click to edit Master title style 10 18 - 30 years old Heavy internet user Tech-savvy traveler Social media user Frequent traveler Who is the NextGen traveler?
11
Click to edit Master title style 11 Reviews, photos, videos, blogs, communities Transparent cost offer Brands they can trust A unique experience 24/7 support What is the NextGen traveler looking for?
12
Click to edit Master title style 12 Traveling has never been easier Evolution in way consumers perceive travel Direct channel is the first touch point for most Free information online makes it easy Why the NextGen traveler?
13
Click to edit Master title style 13 Travel experience, expectations, and needs vary widely person to person, trip to trip Approaches business travel in the same manner he approaches leisure travel Convenience trumps compliance Mobile is the 24/7 go to source How about the NextGen business traveler?
14
Click to edit Master title style 14 Appeal to their behaviors and travel patterns Be open to diverse policy approaches Embrace their technology How do I manage the NextGen business traveler? If convenience trumps compliance, make compliance convenient
15
Click to edit Master title style 15 Thank you! Find out more 1-888-AMADEUS (U.S.) 1-888-611-5554 (Canada) salesinquiries@amadeus.com Download Amadeus travel industry research at www.amadeus.com
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.