1. The O.C. The OC and its official website Connection between TV show and website

2. Outline of the Presentation Current trend between connections between TV show and website Significance of Study What is the OC? (The OC TV show) The reason behind choosing the OC OC on the Internet (Links to OC pages) Investigate the Official OC website Conclusion

3. Connections between TV shows and Website comScore Media Metrix survey in 2002 –48% (45.1 million people) of internet users regularly watch television and have a television and PC in the same room. –47% of those frequently use internet while watching television Some internet activity during television viewing is associated with the content on TV.*

4. Broadband vs. Dial-up Statistical Research, Inc. (SRI) survey in 2001. Sample base of 3, 000 households were used. 28% of Internet users with high-speed access at home used a TV and PC simultaneously. Web users with high-speed access at home are almost twice as likely to have tried "enhanced TV“* –Participate in a web activity related to TV show –Watched a TV show after visiting a website May 2004: 48.61% Internet users have a high-speed connection at home. According to Niesen/NetRatings, broadband share exceed 60% by February 2005.

5. Broadband Growth Trend Graph

6. Significance As broadband expands, more people would be watching the TV show and checking the TV show’s website at the same time. People will be expecting more from official websites in the future. Large international communities of fans are a significant group of customers that networks have to cater to. Integrating online and TV show content together allows for greater possibilities than what is currently done. Ex. Games, Voting for the ending of the show, and so on.

7. Why the OC? Fox’s highest rating drama in 7 years November 2004 Sweeps Week –8.6 million viewers watched the OC* –Highest rating among Men 18-34 demographic First Aired: August 2003 on Fox Channel Current Status: 2 nd Season The O.C. has been nominated for a People's Choice Award in the Favorite TV category for 2004 Showing in Australia, Europe, Canada, and South America

8. What is the OC? OC=Orange County Synopsis: The show deals with problems involving a very wealthy community in New Port Beach, California where everything and everyone appears to be perfect. But beneath the surface is a world of shifting loyalties and identities. Everyone is living secret lives hidden from each other.

9. The OC on the Internet General O.C. Fan Sites Official Fox Website Devoted to The OC TheOCOnline.com The OC Web Irresistible Outsider The OC Files Fraz's Fox The OC Fansite The OC HQ TheOCShow.com Into Dust: The OC Wallpaper ArchiveInto Dust: The OC Wallpaper Archive The OC @ Sirlinksalot.net! OCFan.com The NewPort Project The OC Directory International O.C. Site Links The O.C. Brasil The OC France (French) OC Attitude (French) Message Board LinksOC Attitude (French) The OC Central Forum Official Fox Forum Forever Dreaming: OC ForumForever Dreaming: OC Forum FanForum "OC" Message BoardFanForum "OC" Message Board The OC Forum The OC Yahoo Group The Dark Side: A Group Blog for Fans of The OCThe Dark Side: A Group Blog for Fans of The OC The Debutante Boards

10. OC music page THE OC Official Website Intro (if you do not skip) leads to MUSIC OC PAGE Music Page: Music News, Weekly Mix, Cast pictures, email update, tell friends, write to them, and purchase CDs

11. Official OC Website: Colors Design of this website has a theme of the ocean and the sunset

12. Official OC Website: Style The OC Official Website

13. Official OC Website

14. Official OC Website: Message Board Message Board

15. Official OC Website: Other features Features: Ecard, Fashion, Quote etc. Episode Guide Newsletter Chat Transcripts

16. Suggestions More user friendly, give options to use HTML or FLASH Improve navigation Shortcut to different pages, type in address for music page and so on Need search engine

17. Conclusion This website adds to the actual TV show –Exclusive video clips –Discuss with other fans all over the world –Detailed information on everything Overall, makes the TV show much closer to viewers. In the future people will expect more from the website

18. THANK YOU!