1. More data on this topic available from:: Nathan Potter Director of Marketing IDES – The Plastics Web® Tuesday, May 8, 2007 B-to-B Panel: Selling Content to Businesses: From the Fortune 500 to Solo Entrepreneurs

2. “IDES is like … the Google™ for plastics!” - a revelation from an IDES customer (way back) in 2005

3. Price Points + $499 – 1,799 / year Up to $25,000 And custom applications up to $100,000

4. Brand Impact 1986 - 20002000 - Present 3,000 customers 110,000 customers

5. Easy First, make it easy for our users... … then make it easy for search engines.

6. Barrier: Free vs. Paid $0$$$

7. Webinars & Flash Demos

8. Using Sneezers “A sneezer is an enthusiastic early adopter of a product, service or experience.” - Seth Godin, Author of Purple Cow

9. More data on this topic available from:: 9 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Credit/Thank You Nathan Potter IDES – The Plastics Web® pottern@ides.com Credits:  The Brandware Group  ConstantContact®  Google™ Adwords  Google™ Analytics  GoToMeeting®  Adobe® Captivate™  MarketingSherpa Guides  Seth Godin, Purple Cow  Shari Thurow, Search Engine Visibility  Danny Sullivan, SearchEngineLand.com